I got an email from a certain popular iOS device accessory manufacturer. I buy their stuff and think it's great stuff. They are touting protective shells (aka cases) for the AW. They had a picture, but I did not examine it too closely. My question is, is anyone actually considering a protective case? If so, why? The AW is by some folk's opinions too big already, and some people will slap an even larger shell on top of that? I could maybe understand a protective film as some small silica grit could scratch oleophobic coatings or even ion glass. But a case? People buy watches for 10's of thousands of dollars and don't put cases on those. And they are life time purchases. I just can't believe that there would be a lively market for these things. Would you seriously consider it?