After hanging out on the iPhone forums the past couple of day, I've seen that thought tossed around. That due to the price paid, Apple can't sell you a device with a nick or scratch. But, if the device performs its non-cosmetic function, is that all they are required to do? I have an iPhone 5 with a tiny scratch by the home button, should I exchange for that reason if the phone does everything fine? I'm not trying to troll, I honestly think it's an interesting thought.