Apple is neck and neck, and maybe behind Samsung and others, with respect to truly meaningful hardware features on phones. Their Mac line is sadly dated and the latest innovation (Touch Bar) is a relative flop. The HomePod speaker and Siri just aren't doing well and are easily upstaged by offerings from Amazon and Google. Self-driving car development flopped and had to start fresh. The iPad is easily matched by Samsung's Tab series and somewhat by Amazon's Fire. Apple Maps is still not there compared to Google Maps, and Apple Music is still clumsy but gaining traction. Mac Pro is old, Mac Mini appears to be dead. Apple Watch is somewhat of a shining star, but ugly, only works with iPhone, and not far ahead of Samsung, FitBit, and a slew of others in terms of function.
Yet here is Apple, talking politics, making TV shows, and posturing with statements about the environment, immigration, and privacy (don't be fooled, this is all marketing aimed at the young crowd). What will it take for Apple to regain that old glamour and competitive edge. Or are they slowly settling into a behemoth company that simply lumbers along, distracted by flashy lights, but with little direction of its own. Still love my Mac, but not so much the speakers or mobile devices... My Note 8 remains amazing after several months of use, and the Oreo update has made it even snappier. Meanwhile, my wife's iPhone 8 and the kids' 6 struggle, sputter, crash, and do nothing but open apps. What is Apple's future under Cook and his current (only slightly talented ) exec team.
Yet here is Apple, talking politics, making TV shows, and posturing with statements about the environment, immigration, and privacy (don't be fooled, this is all marketing aimed at the young crowd). What will it take for Apple to regain that old glamour and competitive edge. Or are they slowly settling into a behemoth company that simply lumbers along, distracted by flashy lights, but with little direction of its own. Still love my Mac, but not so much the speakers or mobile devices... My Note 8 remains amazing after several months of use, and the Oreo update has made it even snappier. Meanwhile, my wife's iPhone 8 and the kids' 6 struggle, sputter, crash, and do nothing but open apps. What is Apple's future under Cook and his current (only slightly talented ) exec team.