Is artificial intelligence a wakeup call for Apple?

[satchmo]

Forget the fact that they may have been slow off the blocks. AI has taken the entire industry by surprise, some more than others.

Perhaps the move to 16gb RAM on Macs and 8gb on iPhones was planned years ago. Without the introduction of Apple Intelligence, would they have continued to stagnate with the meagre amount of base RAM?

Was Apple Intelligence something born from years of development, or a hasty reaction to the emergence of OpenAI?

Perhaps this was a wake up call and the beginning of a more nimble Apple?

 

[coffeemilktea]

Was Apple Intelligence something born from years of development, or a hasty reaction to the emergence of OpenAI?

They were 100% caught off-guard. Not only are we waiting for a future update for Siri to get better, but Apple's main plan to "improve" Siri boils down to "make it rely on ChatGPT" really shows just how off the ball they were and how they're scrambling to keep up.

I don't think this will lead to a more "nimble" Apple. They're a massive corporation, and while that means they have a lot of money and manpower to throw at problems, they're also going to be very slow to adapt. Which is good news for any tech startups out there... the tech company circle of life continues. 🦁