When you have Apple software the only way to download and purchase apps is through their app store.. Do you think that it is a monopoly? It is hard to compare to actual man-made stores.. But, in an Internet world, don't you think there should be other app store providers? An actual real market just like there would be in real life than just apps only being approved through Apple. This also prevents apple from denying certain apps in the app store since everyone should technically have choice.