I’ve purchased various phones in the past from many different brands and I’ve always noticed the Asian brands (Huawei, One Plus, etc) ALL include screen protectors and a soft case inside the box with their phones. Why doesn’t Apple do this with their phones? People certainly pay enough, I’m sure it wouldn’t hurt to include them. And it would also look classy on Apple’s part in doing that. You buy the phone and comes with everything you need.