I'm thinking it is a placeholder website for someone who hopes to get into the business. I have been looking at watch bands all over the web and thing the prices may not be that far off. Even a Rolex stainless steel band is not very expensive to buy. And if you see that most stainless link bands are $30-$50 the Rolex one at $200 is largely for the name.
I think the Milanese Loop or Stainless Bands should not be more than $100 based on what others charge for non Apple watches. Stainless Steel does not cost THAT much. And truly the insides should be identical on all of the models.
There has also been much discussion thinking that there should be a higher price for the bigger one. I am not so sure about that. There should truly NOT be much difference in the cost to manufacture on a per unit basis. In fact, usually you have to pay MORE to make electronics SMALLER.
I Do think the Steel Watch will be $200 more than the Sport Watch but ONLY because that is what the market will bear, not because it costs $200 more to make. I want the Steel one but it is mostly for the Sapphire Crystal and to match the Milanese Loop I want for dressing up. Daily I will wear it with that black sports band.
I live in a place that will never have an apple store. I will be in Berlin and Paris in late May so hope to see the fancier bands in the real Apple Stores there.
