Hi folks, founder of Upgraded here. 👋 Thank you OP for shouting us out! A couple comments.
I think a better program is for more people (in general) to mature and get rid of the FOMO mindset. There is nothing wrong with liking tech and new features. However, I believe it has become a real problem for many on the forum.
I realize that our service helps folks "always own the latest" but I do agree with you: If it's not necessary for your profession and, especially, if you don't have the disposable income to support it, always owning/feeling like you need the latest is just a vicious trap. "Step. Awayyy. From. The. MacBook."
Our thinking at Upgraded is: Start with new MacBooks, target creatives (developer, designer, videographer, illustrator) with great credit scores (740+ who qualify for the 0%), who are already buying and selling their MacBooks every couple years anyway, and just make the process affordable and hassle-free. Solve a problem where the current solution is clunky and time consuming, but people are doing it anyway. That's step number 1.
Step 2 is used/refurbished devices. Once we have a decent cohort of folks who have put their MacBook upgrades (and perhaps iPad Pro upgrades) on autopilot with us, we'll begin to offer older, refurbished devices.
For example: My mom enjoys getting a new iPhone every two years, but it doesn't have to be the iPhone 16 that just came out, it can be two or three generations behind but "new to her." By cycling the phone/device out every couple years, people get something new AND it gives us a chance to make sure everything on it is working correctly, the battery is in good shape, etc.
Step 3: Profit. 🙂
However, worth noting that the 0% financing appears to be a promotional rate, doesn’t seem that it would apply to all future upgrades
Good catch on the text that says promotional rate. However, if you are approve for 0% (you get the promotional rate) it does stay with you for future purchases. I need to ask Citizens why their terms make us show it in that way.
Please feel free to ask any other questions. It's one of the coolest feelings to build something and then see people you don't know talk about it! So, thank you. I just want to learn and try to incorporate anything I can into our offering.