iTunes movie rentals

[dbsmall]

okay so now iTunes has movie rentals but as i understand once you download a rental you have 30 days to access the file and once accessed a 24 hour countdown timer begins, now wouldnt it make sense on a strategic profit stand point if apple were to re rent you movies perviously rented at a discount. lets say i rented a new realese paid full price watched a portion of the movie then had to stop half way threw to watch my child an then had to head out to work or something along that line an much to my dismay when i finally have the chance to finish my movie its been revocted due to the time restraint so i go back to the iTunes store and rent the same movie i didnt get to finish but this time instead of paying the full price i only have to pay .99cents, thus maximizing my satisfaction as well as apple revenue considering ive already paid full price once and now that i can get it for a mere dollar i wont be nearly as reluctant to rent again. what do you think?

 

[pdjudd]

now wouldnt it make sense on a strategic profit stand point if apple were to re rent you movies perviously rented at a discount.

It would make sense, but the studios would have to allow apple to do this - otherwise Apple would have to eat up a huge amount of money every time somebody did this since Apple would still have to pay royalties for each download.

 

[dbsmall]

so its plossible and its efficient well i think, if apple were to pay royalties maybe 40% i think theyd make bank on this idea and boost theyre customer satisfaction i dont think it would really lure more customers but i think it would keep customers happy an improve the expectancy of repeated customers as well as sales of course, wich would in turn apple could boast during theyre quarterly anylisis and lowere the turnover expectancy with shareholders