Well since I'll never meet the man I don't really have much else to base my opinion of of him on other than his actions. I'm aware that to be the boss he's had to make tough choices, and that's fine, but that doesn't mean he's not a dick. Look at the example in the documentary of him promising not to take employees and leave Apple, and then going back on his word and doing exactly that.
The fact that he speaks in "we" is nothing special, he's speaking on behalf of a company. I'm also curious about these charitable donations he's made, never heard of that before. Do you have a link or something, I'm genuinely curious to read about this.