Im curious how the switching goes between customers who have Samsung and switch to iPhone and vice versa.
Speaking for myself, I couldn’t look at a Samsung phone and say, gotta have that latest tech, go out and buy it and seamlessly switch. I have a lot of apps I paid for, iPhone accessories that use lightning, within the ecosystem, my Mac, iPad, and Apple TV which synchronize extremely well. It would be both time consuming and very expensive.
I haven’t used Android in years. There would also be a huge learning curve which typically leads to inconvenience as I typically figure out I have to learn about a new feature at the most inconvenient times. Then there is the security aspect, I am not 100% confident in Privacy with Android. They still need as much detail about me, my interests, and my habits so they could market me better to their customers. I could go on, but you get the point.
There is a lot more to switching than just the hardware and thought of getting higher specs. Samsung markets the specs, Apple markets the experience.