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Logo advice

C

cookie1105

macrumors 6502
Original poster
Mar 27, 2006
426
0
London, UK
Hi,
I am starting a menu translation company here in Copenhagen, Denmark. At the moment I am designing the logo for the website, and am having trouble deciding which way to go with it.

The company specialises in translating menus from Danish to English, German & French for Restaurants & Hotels in the Copenhagen area.

So far I have come up with three possibilities, all C & C is welcome as I can't decide which one to choose. Thanks for looking,

Cookie.

#1
logo_mt.gif


#2
logo_mt1.gif


#3
logo_mt2.gif
 
I'd go with #1 personally. It emphasizes the word menu better than the other two choices.
 
xyian said:
I'd go with #1 personally. It emphasizes the word menu better than the other two choices.
Click to expand...

Yep, definitely number one. It is the most distinctive of the three.
D
 
hhmmhh, thanks for that. I just wasn't sure if #2 looked more professional, but I do prefer #1. Is there anything that anyone would do differently about the actual chef logo?
 
i'd like #1 if the font was the same line weight as the logo, #3 might be interesting if the name joined onto the squiggle of the logo (like the chef had written it), and maybe a more scripty font. But as is, #2 for me.
 
I like #2, looks the most professional in my opinion, something you could see on a business card or letterhead. Second choice would be #1
 
I prefer #1. It's more interesting and friendly.

But I agree that #2 looks more professional and businesslike, if that's the image you want to project.

If you are after a compromise, try some other fonts that have a little flourish but a more level baseline.
 
#2. A lot of big companies (ie intel, at&t) are going with the lower-cased logos. Seems like that is the trend.
 
Are these cut and dry font letterforms or did you modify them a bit? I only say because many logos with text modify the font they use just a tad from a standard font? Just a suggestion.
 
yea def #1 but the weight of the text is too much. If that has to be reduced to small sizes, it could be hard to read. Simply like other have said, make the text the same width as the image. I also like #2, but if I was going with that then I'd find a font which gives the professional look u want but also alternates in width of letters. This would match the idea in your image:)
 
(how do I do a hash on the MBP keyboard?) number 1

I would add a fade, so it kind of gets lighter towards the top.

Also, antialias! Those jaggies look a bit naff.
 
I don't think any of the solutions communicate the services the company provides. They all look nice, but you really need to focus on communication.

Maybe translate the word 'menutolken' or 'menu' into all the languages you specialise in and incorporate them into the logo. OR do it visually with the image like giving him three arms - one for each language etc.

I don't think any of the solutions communicate the services the company provides. They all look nice, but you really need to focus on communication.

Maybe translate the word 'menutolken' or 'menu' into all the languages you specialise in and incorporate them into the logo. OR do it visually with the image like giving him three arms - one for each language etc.
 
i like the playfulness of #1. It interacts nicely with your stylized chef.

the type of #2 is the 'in thing' at the moment.. however, i disagree with the ppl that say it looks the most professional. to me, it creates a big void between the type and the image. if there's a way to create that same playful interaction that #1 has with the #2 elements, that may be your best bet.

#3 isn't strong at all. go w/ #1 or #2 or a combo of both.
 
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