Logo crit.

[Topher15]

It would be good to get some constructive feedback on these WIP designs I've done. I'm going to select a few of them to develop further. Cheers.

Flutter. An on-gambling company identity. Visually I was thinking this could work with playing cards, such as placing the 'F' mark in the corner of the playing card.

Circular. I originally envisioned it as an opening animation (the sort you see at the opening of a film), whereby 8 rotating circles inside a larger rotating circle eventually slow down to reveal the name.

Speak. Communications company.

Sunshine. A travel company. This originally started out as just an S in a circle to create a hidden character.

Some others:

 

[LeviG]

quick first impression review (apologies if they sound harsh, its just quick note style rather than harsh words ) -

• flutter - doesn't say flutter to me, says fold/flap, maybe try a 'wobble' rather than a fixed shape
• circular - sky (atleast in uk) logo does this already
• speak - common, generic, seems like its been done before
• sunshine - one on right might work if worked on in colour - thinking reddy oranges maybe even a gradient (think sunset/sunris colours) left doesn't work too well to me
• squarebox - the logo says cube to me and always will, its standard isometric profile which is used a fair bit in cad.
• others - not really sure as the context isn't there.

 

[gkarris]

Sunshine - maybe without the "S" and a smaller sun, larger text.

I like the Squarebox...

 

[SuperCompu2]

Circular and squarebox speak to me, but the others seem sort of rudimentary.

I feel the 'speak' idea could be honed into something creative, you should spend some time on that idea!

 

[jdawg3]

My two cents.

If you are set on the flutter logo, you'll have to darken up the lines so they don't disappear when it's shrunk down.

I believe a logo should try to say, as simple as possible what the company/event etc is trying to sell, without saying it. ie. you shouldn't have to tell us it's a gambling logo. We should know by looking at it.

It's not always the designer's fault that the company has a bad name (unless they named them).

 

[Topher15]

Cheers guys thanks for the feedback.

 

[Melrose]

I appreciate that you created them (most of them at least) in B&W. :thumbsup smiley:

I'll single out a few of them:

Speak: The first two look common - the second may work, but as said needs a bit of tuning. Maybe try replacing the 'e' instead of 'a' and reversing the talk bubble so it resembles the 'e'.

Flutter: the wavy thing on the 'F' doesn't read when it's small, which negates any benefit of the the logo - the typeface itself is indistinct.

Sunshine: The first one looks class-project-ish, and the second doesn't look like a sun at all - it's bit too corporate.

Squarebox: I know I've seen that done in other places... the box logo I mean.

Level2: A bit too unimaginative.

The Others: I like where you're going with the VOID one.. the last VOID is actually pretty good, I think - almost Paul Rand-like, in a way.

Good effort, I must say though. Well done..

 

[Consultant]

Sunshine is great idea but you might want to enclose it a bit more so the S will be more visible. Did not see the S until you mentioned it.

 

[Topher15]

I appreciate that you created them (most of them at least) in B&W. :thumbsup smiley:

I'll single out a few of them:

Speak: The first two look common - the second may work, but as said needs a bit of tuning. Maybe try replacing the 'e' instead of 'a' and reversing the talk bubble so it resembles the 'e'.

Flutter: the wavy thing on the 'F' doesn't read when it's small, which negates any benefit of the the logo - the typeface itself is indistinct.

Sunshine: The first one looks class-project-ish, and the second doesn't look like a sun at all - it's bit too corporate.

Squarebox: I know I've seen that done in other places... the box logo I mean.

Level2: A bit too unimaginative.

The Others: I like where you're going with the VOID one.. the last VOID is actually pretty good, I think - almost Paul Rand-like, in a way.

Good effort, I must say though. Well done..

Thanks.

Most of these first started out as a visual idea that I had, without any attachment to a specific company - obviously the wrong way round. For example, the b&w 'S' logo wasn't really intended to be a sun to begin with.

 

[wongulous]

Most of these are good exploratories, but the last void logo is absolutely smashing. As in, there's got to be a company with void in the name that would pay you thousands for it, and I wish I had thought of it. Great going with recognizing and silhouetting the shapes there, a spark of brilliance.

 

[Krebstar]

The kerning on "Flutter" needs to be looked at before anything else is done with it.