Logo Critique

[Anderson3133]

Alright, as I stated in my last post, I am rather new to this sort of stuff. However, this is what I have come up with as the Doogo company logo. If any of you have input, I will gladly listen to the helpful remarks given. thanks for your patience!

P.S. I know it's abstract at the moment.

 

[Shownarou]

Might help to have some information as to what the product is. That actually has a lot to do with how you create a logo.

 

[g4cubed]

He has another thread going about this. Guess he thought he needed to start fresh.

 

[liptonlover]

It looks nice, but as I learned when I tried creating my logo, you're missing a lot of things. you need something that says what your company sells/does, usually something symbolic. You also should start with a B&W logo... if it doesn't look good like that then it isn't good. Finally, it needs to be scaleable yet still recognizable... as in to a really small size. Those are the biggest pointers I got.

 

[SwiftLives]

"Doo Go" when separated out like you have it leads me to believe you're selling a laxative.

 

[fluidedge]

another warm healpful thread coming up i can tell

 

[SwiftLives]

Okay. You did make a good faith effort to create a logo, so I should probably make a good faith effort to help (and quit being such a jerk).

First of all, lose the drop shadow. Drop shadows are merely an embellishment and should not be considered when doing your initial logo concepts. Same with color, for that matter. Start by using black on white. Get your general form nailed down first.

Here are some more questions to ask yourself:

Do you want this logo to be strictly type? Are you thinking about an icon or some sort of customization for the type?

The best advice I can give you right now is to give us a better idea as to what DooGo is. You'd mentioned in another thread that it's a Canadian company that sells stuff. What sort of stuff? Do you have a niche? Are you more of a general store?

And try to sum it up in one sentence - someting like: "Doogo is a Canadian website that sells used Mountie uniforms to needy puppy dogs on the island of Nauru."

Basically, in order to give you any specific direction, we need a some sort of specificity as to what your product is. If you aren't in a position to provide that just yet, I can refer you to logopond for some logo design inspiration.

Good luck.

 

[Anderson3133]

Okay. You did make a good faith effort to create a logo, so I should probably make a good faith effort to help (and quit being such a jerk).

First of all, lose the drop shadow. Drop shadows are merely an embellishment and should not be considered when doing your initial logo concepts. Same with color, for that matter. Start by using black on white. Get your general form nailed down first.

Here are some more questions to ask yourself:

Do you want this logo to be strictly type? Are you thinking about an icon or some sort of customization for the type?

The best advice I can give you right now is to give us a better idea as to what DooGo is. You'd mentioned in another thread that it's a Canadian company that sells stuff. What sort of stuff? Do you have a niche? Are you more of a general store?

And try to sum it up in one sentence - someting like: "Doogo is a Canadian website that sells used Mountie uniforms to needy puppy dogs on the island of Nauru."

Basically, in order to give you any specific direction, we need a some sort of specificity as to what your product is. If you aren't in a position to provide that just yet, I can refer you to logopond for some logo design inspiration.

Good luck.

Alright thanks. So essentially Doogo is a Canadian company, much like Amazon.com, and sells general items. Their is no niche market that it aims for. I would like a logo to go along with the type. Maybe something off the to the left-hand side of it. I was thinking maybe a Canadian Maple Leaf as a representation of being a Canadian company. I would also prefer Typeface, mainly because it is a very abstract name for a company.

 

[liptonlover]

I'm not sure what you could do to represent a general market online store, so you may want to stick with text. Let me just say I love the name. It's unique, and anyone can figure out how to pronounce it. It's also easy to remember/recognize.

You should start with just the plain word Doogo, in black text on white background. Try different fonts, maybe invent one yourself. Try a different font for each part of the word. As long as they're not too far apart, it'll still look like one word while adding something to it. I like your colors. Simple two colors, they go together well. But since you're working with one word, I think you need either one color, or POSSIBLY a border color and filling color for each letter.

Get rid of the drop shadow, at least for now.


Just so ya know, this looks way better than my original logo, which was (unintentionally) a swastika

 

[Anderson3133]

I'm not sure what you could do to represent a general market online store, so you may want to stick with text. Let me just say I love the name. It's unique, and anyone can figure out how to pronounce it. It's also easy to remember/recognize.

You should start with just the plain word Doogo, in black text on white background. Try different fonts, maybe invent one yourself. Try a different font for each part of the word. As long as they're not too far apart, it'll still look like one word while adding something to it. I like your colors. Simple two colors, they go together well. But since you're working with one word, I think you need either one color, or POSSIBLY a border color and filling color for each letter.

Get rid of the drop shadow, at least for now.


Just so ya know, this looks way better than my original logo, which was (unintentionally) a swastika

Thanks for the input lipton. I will definitely try these out (minus the swastika )

 

[IgnatiusTheKing]

Alright thanks. So essentially Doogo is a Canadian company, much like Amazon.com, and sells general items. Their is no niche market that it aims for. I would like a logo to go along with the type. Maybe something off the to the left-hand side of it. I was thinking maybe a Canadian Maple Leaf as a representation of being a Canadian company. I would also prefer Typeface, mainly because it is a very abstract name for a company.

Maybe make the inner circle of the "o" in "go" into a maple leaf. Then you have a logo that is just type, but you've added another element of interest to it.

 

[Anderson3133]

Maybe make the inner circle of the "o" in "go" into a maple leaf. Then you have a logo that is just type, but you've added another element of interest to it.

I like this idea, I truly do. However incorporating it into the logo will be rather difficult since I want people to know the company is Doogo and not Doog

 

[klymr]

What programs do you guys use to design logos? Pencil/pen and lots of paper. I use both printer paper and a giant roll of trace paper. After my design is where I want it, I use a scanner and then Illustrator to trace it on the computer.

What makes a good logo for an online company? There are lots of factors here. No more than a few colors. No "special effects" (gradients, etc).

How do you conceive a logo for a company? Research, research, research. Lot's of questions about the company. Did I mention research? Practice, experience, etc. These things take a lot of time and talent.

How do you develop an identity for a corporation that sells a huge conglomeration of products? How about Research? Also, the best mark for a company like this may an abstract mark. Something not even related to any of the products he sells.

Hmmm...

Maybe I should say it again. Pencil/Pen and paper first. Next, go to the computer. Don't use special effects (shadows included). Research a few aspects of the company. What makes him better or different than amazon.com? If you have to, make it an abstract mark.

Let's look at Amazon. Jeff Bezos was asked, "Why did you name your company Amazon?" He replied, "Earth's biggest river. Earth's biggest selection." He also once said, "Our vision is to be the world's most customer-centric company, the place where people discover anything they want to buy online." The amazon.com logo portrays this "happy customer service" aspect of the business. The smile also serves as an arrow pointing from a to z, denoting that "Amazon sells everything from A to Z."

How can or does your Doo go portray what the business is all about? You need to ask your friend those things. What makes it different. What is the company about? That's a good way to start. Good luck, and I hope that helps.

 

[klymr]

You should start with just the plain word Doogo, in black text on white background. Try different fonts, maybe invent one yourself. Try a different font for each part of the word. As long as they're not too far apart, it'll still look like one word while adding something to it. I like your colors. Simple two colors, they go together well. But since you're working with one word, I think you need either one color, or POSSIBLY a border color and filling color for each letter.

Get rid of the drop shadow, at least for now.


Just so ya know, this looks way better than my original logo, which was (unintentionally) a swastika

I don't like the idea of using two similar typefaces for the two parts of the name. It's generally not a good thing to use similar typefaces (two serifs, or two san serifs) in the same area of a project. Our minds usually try to make them the same, and when it can't it throws up a red flag. A serif and sans serif mixed works fine.

I'm also not a big fan of having a stroke around a letterform. That's just me and the way I was taught by a couple professors.

 

[fluidedge]

at the moment it's looking and sounding a bit like a company called goo-gle have you heard of them?

 

[nyutnyut]

at the moment it's looking and sounding a bit like a company called goo-gle have you heard of them?

i would also try to think if there are any other canadian companies that use a maple leaf in their logos, and if this will really distinguish your brand.

 

[shamrock593]

I think you need a symbol or some kind of metaphor to drive your logo. There is nothing that could distinguish you between another online shopping company.

I was playing around with the words doogo and the two Os are just begging to be used.

Just an idea.

 

[Chappers]

I think you need a symbol or some kind of metaphor to drive your logo. There is nothing that could distinguish you between another online shopping company.

I was playing around with the words doogo and the two Os are just begging to be used.

Just an idea.

I have to say - I like this.

 

[fluidedge]

quick send him an invoice

 

[Melrose]

Hmmm...

Maybe I should say it again. Pencil/Pen and paper first. Next, go to the computer. Don't use special effects (shadows included). Research a few aspects of the company. What makes him better or different than amazon.com? If you have to, make it an abstract mark.

Let's look at Amazon. Jeff Bezos was asked, "Why did you name your company Amazon?" He replied, "Earth's biggest river. Earth's biggest selection." He also once said, "Our vision is to be the world's most customer-centric company, the place where people discover anything they want to buy online." The amazon.com logo portrays this "happy customer service" aspect of the business. The smile also serves as an arrow pointing from a to z, denoting that "Amazon sells everything from A to Z."

How can or does your Doo go portray what the business is all about? You need to ask your friend those things. What makes it different. What is the company about? That's a good way to start. Good luck, and I hope that helps.

+1 Voted for best post in this thread.

Shamrock I like that logo, but I think the infinity in the 'O's is visible enough - the tagline could change to be shopper- or store-ish... I dunno. Good idea though.

 

[klymr]

+1 Voted for best post in this thread....

Hmm...maybe I really am learning a few things in my classes. Thanks for the props and vote of confidence Melrose. I guess taking all the crap from that professor that is being brutally honest is actually paying off!

 

[The Past]

"Doo Go" when separated out like you have it leads me to believe you're selling a laxative.

Very true. On top of that, the logo looks a bit generic -- more like a store brand logo.