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Logo for Personal Branding

M

mbrellisford

macrumors member
Original poster
May 29, 2007
79
0
Canada
I'm creating a logo for my own personal Branding (mostly for use in my physical portfolio).

The whole concept behind it is a building block. Something that is easily identifiable and easy to relate to by many people. I believe that a good project always starts with a solid foundation and careful planning, and I think that a building block is a perfect (and simple) example of what I'm trying to convey.

The logo is currently in Black & White because I believe a logo needs to first look good in black and white (to ensure its simplicity and recognition).

Tell me what you think!
Many Thanks!

logott9.jpg
 
Clean & simple (good), but reminiscent of many other logos I've seen (not good). I can't recall specifically which companies, and that's part of the problem, I think. I know I've seen at least three or more using the same block concept covering all sorts of industries.

Maybe a "hand-drawn" look (a la the original Mac logo)? Or pieces of torn paper layered to make the block? Or a wood block stamp? Two-color is always strong, but think of earth tones too (instead of black), see how they strike you.
 
Looks nice and clean. Not terribly unique, but I think people will remember it easily.

The perspective on the B side looks slightly off to me. It could just be the curved bottom of the B and the straight edge of the white border or it could be the different width between the B on the right side to the white edge. Maybe try using the same top and bottom half so it is more uniform and fits in the box better.
 
First, couldn't agree more with doing black and white first. People slap color onto things far too early, often it seems like to the point where the color is detrimental to the design.

As for the design itself, there's no arguing that it's clean and that it conveys what you want it to. I'm not personally fond of it, but at least you know what you want it to stand for and it does.

However, the whole, bold then thin or thin then bold typefaces to split two words while stilling having them flush against each other has seemed to pass the trend stage and moved onto whatever comes after that. I would see if you can have your name without using that approach, as it is literally, everywhere.
 
It would make a decent corporate logo, but I think for a "personal logo" a more artistic and organic look is better.
 
Greg555 is spot on. A lower viewpoint would make it much better IMO. It's not a very flattering angle on the cube and makes it look a bit flimsy not very solid, and very 2D, I'd try something like this:

3pnt_box.gif
from the link above.

But I like it.
 
Not bad at all.

I do agree with changing the viewpoint of the cube. Another suggestion would be to simplify it further. Lose the squares around each plane. Have each plane be a different color to differentiate them (or different shade in b/w).

While I like the typography of your name (I love the dark/light weight contrast), the different widths of the fonts are throwing me a bit. I don't like how the bold condensed font doesn't match anything else. Try it using the same font.

Personal identity is difficult. Took me years, and I'm still not satisfied with mine. (But I've got about 375 business cards to burn through before I change it). Good luck.
 
mbrellisford said:
I'm creating a logo for my own personal Branding (mostly for use in my physical portfolio).

The whole concept behind it is a building block. Something that is easily identifiable and easy to relate to by many people. I believe that a good project always starts with a solid foundation and careful planning, and I think that a building block is a perfect (and simple) example of what I'm trying to convey.

The logo is currently in Black & White because I believe a logo needs to first look good in black and white (to ensure its simplicity and recognition).

Tell me what you think!
Many Thanks!

logott9.jpg
Click to expand...

Simplify it by removing the lines on each side of the box. I think it has more impact like this and will also reproduce better at smaller sizes. I personally think the one without any lines looks best. If you can simplify a logo you should do it. It will add to its longevity.

Here is some of my stuff: www.stuartluff.co.uk - Theres also a section called logobox on there that contains loads of logos for inspiration.
 

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I think that the cube is so common that it doesn't stand out and the toddler toys theme is too much for me. It also makes me think of the CUBIC* Cube. ("I think that square is top of cool shape in the world!")

As an alternative I might consider a cuboid, like a brick or a cornerstone. Break the rotational symmetry.

Here's a quick attempt that incorporates this with some of the prior suggestions. I also switched to lower case because that's the way I roll and moved your name to get a little more balance.
 

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Michael Belisle said:
The man can't help what his initials are, so he's kinda stuck if he wants to work them into a logo. I have the same problem with my initials, MJB.
Click to expand...


While the initials cant be helped, the layout can be, which is what I was really commenting on. MB by itself doesn't make me think of Milton Bradley, but MB in that font and the block configuration does.
 
Not a big fan of an all uppercase logo, however, sometimes it works, but in this case it doesn't. I really like the concepts that some of the other posters have created for you, especially the one with the lowercase lettering. It's more modern and simplified that way. Otherwise, the uppercase really looks like a shout.

Agree with the perspective of the box being off. You're almost there.
 
The perspective I chose is Isometric. I'm sure many of you are familiar with it. (It is also a very common way to draw for most 2D RTS or other top down video games) The isometric view is going to tie in with my interactive portfolio and online website and I would really like to keep it.

[View http://www.goldengrovehs.sa.edu.au/home/tech/yr8drawassignments/3dprac.jpg for reference]

I'm definitely going to rethink the actual "MICHAELBRELLISFORD" part of it to try to create something more unique.

As for the logo, I'm still not sure how to make it look less "safe and boring", while still keeping the isometric view and using my initials at the same time.

Thanks Again! :)
 
Just an update.

I decided to simplify the cube, and use the negative space to create a subtle "M". I also added some colour.

picture1gn8.png
 
Nice!

Digging the typography. Digging the color scheme.

I like the simplified cube, but I would never have seen the "M" if you had not mentioned it. My first thought when looking at the cube was you had made a mistake with only using the white outline on the top.

I like the idea of the "M" in the cube. Perhaps play with a glow behind the cube to accentuate the outline or just use a slightly less white outline.
 
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