Long name for a logotype - Help!

[destere]

A while ago I was asked by some people I know to design a brand for a bakery. It was all going well until someone it was decided to change the name of the company. Before it used to be called 'Harvey and Randall', which I then developed into 'harvey&randall', which looked rather good and was very versatile.

Now it has changed to 'The Grain Barn Bakery'. There is no way i can use any of my old logotype work with this as it contains too many words!

The sort of design I associate with a name like that is to have little 'etching' like pictures of grain and animals etc. - But I don't want that!

What I need is a clean and modern brand, that looks sleek and professional.

Any ideas anyone? This one has really gone over my head!

Thanks!

 

[Kwill]

As both a typographer and trademark designer, I actually think the new name is better. It opens the opportunity for many great visuals. Here's a few things to keep in mind.

1. All words need not be the same size.
2. An arch or swish can create space for a visual.
3. With some creative manipulation, there's a common shape associated with three words in the company name.
4. Do some research and dig in.

 

[motoxpress]

The first question I would ask is how do they want to be perceived and positioned? There are several directions to go in and those would lend themselves to different executions. If they want to go for nostalgic, then I would research the branding approaches from the early days.

My .02 is that the name does not sound modern. It feels like it need authenticity and a little nostalgic romance to it.

-mx

 

[destere]

Ah yes.

What they want is what I want - I'm not going off doing what I thinks right, I'm taking in what they want for obvious reasons.

We're looking for a clean, polished, modern feel. Something that suggests quality. Something a bit up-market.

I realize that the new name has a more vintage feel to it, which is why I associate it with etchings of grain etc. I guess there is a possibility of shortening it to something like 'Grain Barn'.

I'm really stumped!

 

[motoxpress]

There are brands that show "upmarket" and vintage at the same time. Harley Davidson is a good example.

A lot of the more spendy bread you see in the grocery store also employ a vintage look as that reflects better quality to consumers.

Just something to think about. Has the client indicated any logos that represent the kind of look and feel they are after?

-mx