On my OLED TV, the OLED Light (equivalent to iPad’s brightness, despite its name) is set to maximum, because that is what is recommended. HDR10 and Dolby Vision content is tone mapped from darkest to brightest areas and the maximum brightness ensures highlights get bright while darks stay dark.
Setting the brightness to maximum on the latest 12.9” iPads now does the same - the blacks don’t get more gray and colors do pop more. Still, I find it a bit weird to set it at maximum when watching movies at night. Since Apple cranks up the brightness for DV and HDR10 content, the difference is not as dramatic - still, the highlights do pop a bit more on maximum.
So, how do you watch DV/HDR10 content?
Setting the brightness to maximum on the latest 12.9” iPads now does the same - the blacks don’t get more gray and colors do pop more. Still, I find it a bit weird to set it at maximum when watching movies at night. Since Apple cranks up the brightness for DV and HDR10 content, the difference is not as dramatic - still, the highlights do pop a bit more on maximum.
So, how do you watch DV/HDR10 content?