Don't know if this has been posted already. I can't seem to find it so here's a link to the article on the BBC. It's an interview with the guy that did MOAB.
I think the MOAB project succeeded in its primary mission: increasing security awareness in both the Mac user community and in Apple. That article seems to agree with my conclusions.
No, but Apple can keep the number at zero (0), which would be hard with an increasing market share and their (and some overconfident Mac user's) current attitude