I am one of those users that can use both windows 7 and OSX perfectly fine. This is actually a minority on this forum. Neither OS gives me trouble. There are thousands of people that use both with very little trouble so we should stop flinging crap because we cannot or choose not to use one or another. If you had that many problems using windows then its a good choice to stay away. There are millions that can use it, love it, and wouldn't benefit from the change to OSX.
Just because windows 7 didn't work the way you want it, you shouldn't assume it doesn't work the way they want it. They could point to the hundreds of problems people have with OSX on forums and assume OSX is ridden with problems and cursing and shouting is part of OSX. The arrogance of some OSX users crazy. They need to tone it down a bit. Windows 7 is a fine operating system. Both sides need to tone it down a bit.
Mac users are worried about specs and they talk a lot about specs too. There are just less choices. There is very little discussion when you have no choice of graphics card. (This is not a bad thing)
Lots of them would jump on the higher spec plastic notebook with a terrible screen and poor build quality. Before you say "no they wouldn't" think about how it would be advertised. Luckily, apple does not give them this choice. Since users have a choice with windows there is a lot more 'spec' comparison to talk about. Oh look crappy this computer has an i5 and descrete switchable graphics, but they also spent as little as possible on the casing, cooling, and screen.
One of the best benefits apple has is no direct competition. They are still competitive selling a C2D laptop, low/standard resolution screen, slow hd, with 4gigs of ram for 1200 dollars. If a company did that on the windows side, even with the best of quality, there would be trouble.
People are paranoid and worry to much about battery life cycles, but the batteries are not user replaceable on MBA. A non-user replaceable battery on a long-battery life expensive ultraportable laptop has the same effect on the windows crowd.
I think caring about the display is equal. How many times in discussions between buying MBA and MBP do people completely pass over the screen? At least the last three that I can remember.
Lots of windows users use high quality displays for their desktops. I think its about equal. Almost equal chance they will have an LCD on their wall with embarrassing black levels too. There has always been problems with people and their knowledge of displays. Resolution and size are king of the ignorant TV crowd.
I'll go for the build quality and screen of the MBA for a premium any day. I don't need to justify my purchase to the kid that bought a dell(which is on the other end of the spectrum from an Apple in my opinion). That was his choice. If he is having trouble with windows 7 he might have equal trouble with OSX. It was his choice, just like it was our choice to buy our computers. I'm sure he likes people sticking their nose up claiming his operating system is terrible and he is going to huddle in a corner and cry because of his crappy operating system he has accepted and their operating system is a trouble free dream worth hundreds of dollars more. The terrible build quality, cooling, 3 dollar power cable, and every other corner they cut to get those specs into his notebook probably weren't worth it. But it may last him till his next notebook.
Please don't give me a ****-storm because I didn't trash windows7.