MacAddict Mag no more?!?

[skoker]

I'm surprised that a search would come up with nothing on this, looks like it's been announced for a while now...

MACADDICT MAGAZINE TO BECOME MAC|LIFE

New Format To Reflect Apple’s Growing, Evolving Market

South San Francisco, CA (October 18, 2006) - MacAddict, Future US Inc.’s leading independent magazine devoted to today’s passionate Mac users, will become Mac|Life beginning with the February 2007 issue. The change is a result of the market’s evolution from a niche community of Mac “addicts” to one that includes all Apple technology users.

Written for both new and veteran users, Mac|Life will continue providing exclusive, authoritative information and advice for readers who want to get the most out of their Macs, iPods and third-party hardware, software and services. The magazine will also deliver informative feature articles showcasing the latest hardware and software, an expanded “how-to” section and candid reviews of the latest gear.

With the transition to Mac|Life, the magazine will also be the sole publication whose mission, voice and aesthetics communicate and celebrate what Apple represents: breathtaking design and productivity in harmony with creativity. The redesigned Mac|Life will offer an increased page count, larger trim size and heavier, high-quality paper stock.

Energizing MacLife.com will be former MacAddict Editor-in-Chief Rik Myslewski, who moves into a new role as Mac|Life media producer. Rik will help make the Web site the preferred online destination for Mac enthusiasts looking for news, buying advice and more. Leslie Ayers will join the staff as Editor-in-Chief, bringing 10 years of technology publishing experience from positions at PC Computing, Ziff-Davis Smart Business and Wired News.

“Future US is investing heavily in Mac|Life,” says Mac|Life Associate Publisher Stacey Levy. “We expect Mac|Life to bridge the gap between those who have championed Apple technology from the beginning and the growing number of new users who rally behind the sharp looks and easy usability of the Mac.”

Mac|Life will be distributed through the country’s top newsstands including Barnes & Noble, Borders Books and at most major airports.

IMHO, after MacAddict had it's big makeover in 2003 it was at it's prime. It's been down the tubes ever since.

 

[rdowns]

Currently sitting with renewal notices for MacAddict and MacWorld. Was thinking of finally cutting the chord but maybe I'll give Mac|Life a try.

 

[MisterMe]

I'm surprised that a search would come up with nothing on this, looks like it's been announced for a while now...

...

Talk about misleading titles! I subscribe to MacAddict, but rarely open the magazine anymore. Unfortunately for my magazine subscriptions is the fact that they cannot keep pace with the information available on the 'net. This is the way of most magazines now.

 

[monke]

So will the printing presses for MacAddict stop right now, or will they continue until printing until February?


Great magazine, I hope they keep the disks involved with Mac|Life though.

 

[Warbrain]

Damn it.

I still have issues of MacAddict from when the first G3s were being released and I still look back to them from time to time.

 

[Xeem]

This is probably a good move. I remember some great issues of MacAddict a few years back, but online information is so easy to come by that magazines are being forced to adapt to survive. Hopefully, Mac|Life will have some energy and fresh perspectives on things (I'm with skoker on this one; I think MacAddict lost its edge a while back).