The new banner on the side of the site promoting the buyback program looks so unbelievably out of place and poorly designed. Why on earth would you do that :/
It should also be made a lot clearer that the program isn't run by MacRumors at all, and is instead a reseller program from MyPhonesUnlimited.com, with MacRumors scraping a bit of profit off the top in exchange for offering people a lower buyback price.
As has already been mentioned above, Apple will give you more...so what the heck is the point? To scam unsuspecting people. Very counter productive given this is supposed to be a place to help Apple product owners, not rip them off.