MacWorld in February? New Product Announcement the end of January?

[1MegaByte]

After the MacWorld that Steve Jobs missed, I got an email to complete a survey about how I thought MacWorld should be. Such as, when MacWorld should be and who should give the KeyNote. I said to move MacWorld to September, since that was when Apple was making its' new product announcements.

Back in the Day, when Apple Computer used to make its' big announcements at MacWorld, the crowd would cheer like crazy. Then Apple started making its' announcements in September, the crowd... could not care less. That's why I said to move MacWorld to September. Keep the new product announcements, at MacWorld, where the Faithful would be able to attend and would cheer like crazy for Apple's new inventions. And not announce the new inventions in front of a captive audience, who obviously have MicroShaft Clones at home.

What is with the new Apple?
Why is MacWorld so late in February?
Why is Apple (announcing the tablet) the end of January?

 

[thegoldenmackid]

Apple is not going to MacWorld - that can explain a lot.

 

[Chundles]

Apple will not be attending MacWorld, they pulled out of the show completely after the 2009 event.

Their explanation was that they are now able to release products on their schedule rather than basing it around a different company's event.

 

[jaw04005]

1. Trade shows are notoriously expensive. From the booth to the amount of employees, I would imagine Macworld cost Apple several million dollars even before factoring in product launch time lines.

2. Apple's executive team and relevant employees spend at least a month preparing for the event. In fact, it's been reported that Jobs himself spends roughly two weeks in rehearsals for his keynote.

3. Apple doesn't own or operate (or profit from) Macworld. IDG does. Whereas, they do own and operate WWDC.

4. Apple doesn't need a trade show to get the attention of mainstream and tech-centric press. All they have to do is call a media event.

5. It's not 1996 anymore. Tech companies don't wait for trade shows to announce new products. Macworld is the last of many trade shows that have disappeared into the ether including Seybold, Comdex, Macworld NY, Macworld Tokyo, Apple Expo, etc.