Marketing of Apple Watch should be handled by Beats

[Razeus]

Just thinking of how they will market this thing. I can see Apple using a page out of Beats playbook and getting celebrities, athletes, and music artists wearing this thing constantly. In music videos, during press conferences, etc.

If Apple does this right, they can do serious damage.

 

[Night Spring]

If Apple made the Watch correctly, they wouldn't have to pay celebrities to wear it. People will wear iit, even when they are supposed to be endorsing rival products, as with all those celebrities using iPhone when they were supposed to be promoting Samsung, Blackberry, etc.

 

[Mascots]

If Apple made the Watch correctly, they wouldn't have to pay celebrities to wear it. People will wear iit, even when they are supposed to be endorsing rival products, as with all those celebrities using iPhone when they were supposed to be promoting Samsung, Blackberry, etc.

It makes me think of two things:

At the end of a recent Superbowl in which Apple did absolutely no advertising, iPhone stood out and strong among every other competitor grasping for audience attention using marketing $s. iPhones were taking photos, being used to make calls, even just clutched to the bodies of athletes and fans - they were there, recognizable, and blending in their natural environment by doing what they do best.

Then, on the contrary, there is the worlds most popular selfie, which was actually a promotion by Samsung during the Oscars. Near no one knew it was a Note and even backstage Ellen reverted to her iPhone, which was in every single piece of media (that had her with a phone) and served as her primary tool of communication with the social realm during the rest of the events.

In general, I agree that Apple should target celebrities, however, I think their trajectory is perfect: Capture those celebs as natural faithful customers and you don't even need to pay advertising dollars.

The best advertising in the world is getting people to see your product in use by someone they like, without having that someone even needing to make mention to it.

 

[Tanegashima]

Steven Colbert is the only celeb Apple needs.

Love the little guy and Apple product placement.

 

[Rogifan]

I don't want Apple to pay celebrities or athletes to wear Watch. Let Microsoft and Samsung do that crap.

 

[Piggie]

I don't want Apple to pay celebrities or athletes to wear Watch. Let Microsoft and Samsung do that crap.

A bit late for that seeing as it was put onto that Vogue cover.

Perhaps not directly payment to show off product, but basically the same thing, parties gained publicity / financially by showing off items using famous medium.

I do agree with you.

Seeing models, who are just basically bits of commercial / publicity meat paid to wear things, does nothing for me on a glossy photo.

If anything it turns me off a product as it SCREAMS DESPERATE.

If a product is great it needs none of that.

 

[Tar Sniffer]

Yeah, the Beats Pills will help sell millions of Apple Watches...

 

[Rogifan]

A bit late for that seeing as it was put onto that Vogue cover.

Perhaps not directly payment to show off product, but basically the same thing, parties gained publicity / financially by showing off items using famous medium.

I do agree with you.

Seeing models, who are just basically bits of commercial / publicity meat paid to wear things, does nothing for me on a glossy photo.

If anything it turns me off a product as it SCREAMS DESPERATE.

If a product is great it needs none of that.

Did Apple pay that supermodel to wear the watch? I'm not a fan of paying a celebrity or an athlete to use a product. Like the $400M Microsoft is paying the NFL for product placement. Or when Samsung spends big bucks to turn the Oscars into a Galaxy infomercial (while Ellen is actually tweeting from an iPhone backstage). So I hope Apple doesn't go down that route. In most cases they don't have to as celebrities and athletes use their products anyway.

 

[dev.gandhi]

Did Apple pay that supermodel to wear the watch? I'm not a fan of paying a celebrity or an athlete to use a product. Like the $400M Microsoft is paying the NFL for product placement. Or when Samsung spends big bucks to turn the Oscars into a Galaxy infomercial (while Ellen is actually tweeting from an iPhone backstage). So I hope Apple doesn't go down that route. In most cases they don't have to as celebrities and athletes use their products anyway.

This is the most true. You hardly ever see apple adverts on TV here in the UK. maybe once or twice during a day. Also if you remember those Cortana and Surface adverts comparing them to iPhones and Mac. Free adverts for Apple. Apple is a brand that represents Luxury and style. Their products speaks for themselves and millions already use them, so why waste funds on pointless marketing when you can improve your bottom line. Apple products sell themselves

 

[Julien]

Steven Colbert is the only celeb Apple needs.

Love the little guy and Apple product placement.

Off the air until October.

I don't want Apple to pay celebrities or athletes to wear Watch. Let Microsoft and Samsung do that crap.

Not likely to happen and not needed. You will likely see Watches (Edition's) on 'tons' of celebs later this year without Apple doing a thing.

Take films (movies) for instance. Most companies pay dearly for product placement in films. Apple doesn't do this. However notice how ofter characters are using Macs, iPads and iPhones. So in effect companies have to pay to keep Apple products out.

We could see scenarios like Samsung paying the USTA or NBA next year and excluding Watch causing the reverse effect.

 

[Rogifan]

Off the air until October.


Not likely to happen and not needed. You will likely see Watches (Edition's) on 'tons' of celebs later this year without Apple doing a thing.

Take films (movies) for instance. Most companies pay dearly for product placement in films. Apple doesn't do this. However notice how ofter characters are using Macs, iPads and iPhones. So in effect companies have to pay to keep Apple products out.

We could see scenarios like Samsung paying the USTA or NBA next year and excluding Watch causing the reverse effect.

I'm not really a fan of the iPhone 6 ads so if Apple moves away from celeb ads that's perfectly fine with me. My fear is we're going to get an iPhone 6 like ad with two celebrity voice overs showing off digital touch or something like that.

 

[Julien]

I'm not really a fan of the iPhone 6 ads so if Apple moves away from celeb ads that's perfectly fine with me. My fear is we're going to get an iPhone 6 like ad with two celebrity voice overs showing off digital touch or something like that.

I'm not referring to traditional ads but celebrity endorsements and product placement 'trick' ads.

 

[Piggie]

I'm not referring to traditional ads but celebrity endorsements and product placement 'trick' ads.

Perhaps I'm alone here, but I've never understood celebrity branding or product placement.

Why would a female actor in a play about say american oil, who is basically payed to look pretty and read out words to say someone else has worked out for her, be someone I would look to, to recommend a piece of computing equipment.

I may take note of a racing driver if he was recommending a car that he said had great handling and speed, but honestly, I see computers on TV and the movies as utterly meaninless, in fact I'd be more put off the product if I see it placed in something on screen.

 

[nebo1ss]

Off the air until October.


Not likely to happen and not needed. You will likely see Watches (Edition's) on 'tons' of celebs later this year without Apple doing a thing.

Take films (movies) for instance. Most companies pay dearly for product placement in films. Apple doesn't do this. However notice how ofter characters are using Macs, iPads and iPhones. So in effect companies have to pay to keep Apple products out.

We could see scenarios like Samsung paying the USTA or NBA next year and excluding Watch causing the reverse effect.

It good to know that Apple does not do product placements. Think if you pay a promotor or you pay the network its the same thing.

http://www.forbes.com/sites/benzing...lix-team-up-for-unofficial-product-placement/

 

[cambookpro]

Did Apple pay that supermodel to wear the watch? I'm not a fan of paying a celebrity or an athlete to use a product. Like the $400M Microsoft is paying the NFL for product placement. Or when Samsung spends big bucks to turn the Oscars into a Galaxy infomercial (while Ellen is actually tweeting from an iPhone backstage). So I hope Apple doesn't go down that route. In most cases they don't have to as celebrities and athletes use their products anyway.

I think Apple's already gone down that route. Remember the iPhone 4S adverts with Zooey Deschanel, Martin Scorcese and more, iPhone 6 ads with celebrity voiceovers etc?

Even though Apple doesn't necessarily pay for product placement in film and TV, their tie ins with films like the first Mission Impossible meant they featured the film heavily in their own adverts in return for heavy product placement of the PowerMac and PowerBook.

You can't prentend that Apple don't do it. And they'd be stupid not to - if you can make more money from paying someone to use your product than what you have to pay them, surely it's a no brainier?

 

[Night Spring]

You can't prentend that Apple don't do it. And they'd be stupid not to - if you can make more money from paying someone to use your product than what you have to pay them, surely it's a no brainier?

In my mind, there's a difference between paying celebrities to appear in ads for your product, and paying them to pretend that they use your products in their daily life. Apple has done the former, but as far as I know, not the latter.

 

[NewbieCanada]

Take films (movies) for instance. Most companies pay dearly for product placement in films. Apple doesn't do this. However notice how ofter characters are using Macs, iPads and iPhones. So in effect companies have to pay to keep Apple products out.

Glee, Modern Family