Need Help Trying to Find an Article

[EdwardG87]

I was wondering if you guys could help me out here. Before the iPhone was introduced to the public at Macworld, there was an article that talked about how secrative the whole thing was. They also pointed out the buildings where the Advertising/Marketing campaign for the product was being produced, and how there were all sorts of security measures. Does anyone know which one I am talking about and where I may be able to find it? I would greatly appreciate this help.

More particularly guys, I am trying to find out what agency is in charge of Apple's marketing/advertising strategies. I've been trying to look it up online but I can't find a solid answer.

 

[elfin buddy]

Not the article you were looking for, but this article states, in the second paragraph, that TBWA/Chiat/Day is the company's advertising agency.

I simply googled for apple marketing agency.

 

[EdwardG87]

Thank you very much for that. I tried searching for it on Google and I did come across the TBWA company, but apparently they have many branches worldwide. I came across a local company in Dallas,TX. That's as close as I got.