Totally random idea I've had with the introduction of the new iPad (10th gen) and the somewhat strange new lineup and pricings...
This is from my student perspective from what I've observed over ~6 years of being in school, both in undergrad and graduate programs/courses at two universities...
Nearly everyone I've seen at the two universities I've attended (plus mutual friends and friends who go to other schools) use Apple products -- nearly everyone has an iPhone and most use MacBooks or iPads as their main device.
Now, most students I've seen and talked with aren't heavy users -- these people have older Pros or MacBook Airs (or iPads). The people who are heavy users have either top tiered PCs or M-series Pros and spend the extra money accordingly.
Those who aren't heavy users use their MacBooks as extensions of their iPhone with a few exceptions (full web browsing, research, writing, studying, etc) and are used to iOS.
Now, for the iPads, looking at how Apple is marketing them, the Pros are obviously marketed as a top tier Pro device, the Air seems like it's marketed to more creative types who don't need full blown "Pro" device (although the M-series still hasn't been fully utilized), the new iPad (10th gen) seems to be marketed as a student device for notes, research, writing, etc along with the 9th gen, and the Mini is a mini.
Someone who uses their device as a student device doesn't necessarily need a full-blown computer and given how much we use our phones and social media, an iPad would be more fitting as a "large iPhone" that can also do the other tasks that can't be done on an iPhone and can be done on a laptop -- which is where the iPad (10th gen) seems to be perfect.
Yes the new iPad is expensive for a lower end iPad, especially with the keyboard add on, but the price brings it similarly close to a MacBook, and it makes sense for someone to spend that kind of money if they were going to get a MacBook just because it was the only option to do basic activities in the Apple Ecosystem (yes there's the Air/Pro with MKB but it doesn't seem to be fully marketed towards students like the 10th Gen is).
Now, I think it's a "MacBook" replacement for the above reasons and because of the colors -- I got the yellow M1 iMac and was really hoping the M2 MacBook Air would have matching colors being the "base" product but that did not happen. Plus, with how powerful the M-series is, it is more powerful than what most people need, especially students, so maybe that is where the new, brightly colored iPads come in?
This is from my student perspective from what I've observed over ~6 years of being in school, both in undergrad and graduate programs/courses at two universities...
Nearly everyone I've seen at the two universities I've attended (plus mutual friends and friends who go to other schools) use Apple products -- nearly everyone has an iPhone and most use MacBooks or iPads as their main device.
Now, most students I've seen and talked with aren't heavy users -- these people have older Pros or MacBook Airs (or iPads). The people who are heavy users have either top tiered PCs or M-series Pros and spend the extra money accordingly.
Those who aren't heavy users use their MacBooks as extensions of their iPhone with a few exceptions (full web browsing, research, writing, studying, etc) and are used to iOS.
Now, for the iPads, looking at how Apple is marketing them, the Pros are obviously marketed as a top tier Pro device, the Air seems like it's marketed to more creative types who don't need full blown "Pro" device (although the M-series still hasn't been fully utilized), the new iPad (10th gen) seems to be marketed as a student device for notes, research, writing, etc along with the 9th gen, and the Mini is a mini.
Someone who uses their device as a student device doesn't necessarily need a full-blown computer and given how much we use our phones and social media, an iPad would be more fitting as a "large iPhone" that can also do the other tasks that can't be done on an iPhone and can be done on a laptop -- which is where the iPad (10th gen) seems to be perfect.
Yes the new iPad is expensive for a lower end iPad, especially with the keyboard add on, but the price brings it similarly close to a MacBook, and it makes sense for someone to spend that kind of money if they were going to get a MacBook just because it was the only option to do basic activities in the Apple Ecosystem (yes there's the Air/Pro with MKB but it doesn't seem to be fully marketed towards students like the 10th Gen is).
Now, I think it's a "MacBook" replacement for the above reasons and because of the colors -- I got the yellow M1 iMac and was really hoping the M2 MacBook Air would have matching colors being the "base" product but that did not happen. Plus, with how powerful the M-series is, it is more powerful than what most people need, especially students, so maybe that is where the new, brightly colored iPads come in?