Just saw a new commercial on NBC (during "My Name is Earl"). Turns out there are two new ones on the iPhone website as well - "Instead" and "Amazing"
http://www.apple.com/iphone/ads/
More showing what the iPhone can do, but both of these focus on the whole all-in-one aspect.
http://www.apple.com/iphone/ads/
More showing what the iPhone can do, but both of these focus on the whole all-in-one aspect.