And so now iWorks users have the feature of "Box" integration, which, among others, provides a possibility of collaboration on given documents and storing documents in a cloud. I believe this is exactly the same what iCloud already offers? Is this "Box" in anything better than Apple's iCloud, apart from, perhaps, being outside the Apple ecosystem and thus more "independent"? I mean for someone, who already uses paid-for iCloud, the "Box" integration doesn't really seem like anything new. For someone who only uses Apple's free 5GB, the 10GB of free Box cloud space could be useful, but are there other benefits?