These rumors have been around before so many times it's not worth counting. I would have bought one months ago and had to make do with an iPad. I sorely miss a full OS, a cursor I can move around a screen rather than that darned magnifying glass that either scrolls the wrong way or just doesn't seem to put the cursor in the right place. No folders, no finder. Sheesh!
Anyhow I don't think we will be seeing anything until December
Apple has never updated any major product in December that I am aware of. About the latest product updates for the holidays is the first week of November. If there isn't anything by the first week of November, my money would move to January.
In the past, Apple has updated MBs, MBPs, and MBAs all on October 14, 2008, and MBs the last three Octobers as well as the October 2008 update.
People need to look at Apple's track record before making statements like this. It just seems silly not to expect an update in October.
However, it shouldn't just be an MBA update, Apple needs to update the MacBook, 13" MBP, and Mac mini all by January. Since the MB has been updated the last three Octobers, it seems fair to assume it should get an update. As great as the C2D has been, Intel is done making it at year end. It is time to come up with the alternative solution to the Nvidia GPU/chipset and Intel Core 2 Duo CPU.
People might think that Apple just updated the MacBook, MacBook Pros, and Mac mini, but they all got adjustment updates to their components not significant improvements. The Mac mini got a design change, but surely that doesn't mean it will be stuck with a C2D for another six months just because. Whatever solution Apple uses in one of the Mac Five products they will use in all of them. In my opinion, that means Core i-series Arrandale CPUs and ATI discrete GPUs.
I feel like Apple should eliminate the optical drive as a discrete GPU is far more useful for the vast majority of us. In addition, they could offer an external hard drive standard for the first switchover Macs that eliminate the optical drives internally. Then when the next update comes they can just offer them as options.
We could all be disappointed though, because maybe Apple will update the MB and MBP and leave the MBA untouched. I feel like that's doubtful, but hey this is Apple and the MBA. Being an MBA buyer/fan has been a wild ride of tremendous disappointment, followed by tremendous excitement and wow, followed by a disappointing update but great price drop, followed by over another 16 months of disappointments waiting for the "real" update. It's tough being an MBA fan. I don't believe ANY of this would have happened had there not been an iPad.
The iPad threw a wrench in Apple's plans as it required way too many resources and kept Jobs away from other Mac projects. In addition, the iPhone 4 hasn't helped the situation nor has the iOS switch/update.
I hope Apple gets back to the Mac in late 2010 and 2011. However, Apple needed to be right on the Macs the day the iPhone 4 was sent to production. If they were, hopefully 2011 will be a great year for Mac customers including real amazing innovation and improvements to Mac updates and OS X itself. Microsoft made huge gains on OS X with its Windows 7 update. Apple needs to respond and take charge and the lead once again.