It's against breast cancer and Is only sold in this pack and isn't seen on the apple website. LINK: m/articles/07/09/26/special_edition_pink_ipod_shuffles_turn_up_at_target_stores_photos.html
Interesting that they made a completely different color just for Target.
Isn't the pink iPod shuffle from the 'previous generation'?
Yes it is...
Looks like a paler pink to me.
They are just the old pink ones. It is nothing to do with Apple.
iLounge have an article about it here.
I saw a similar ad in the circular for the local Navy Exchange (NEX) this week. I figured it was just them clearing out the old inventory (until this week they were selling old iPod nanos and iPods at full price), but it looks like something new. My mother has one of the last generation pink shuffles, and I can guarantee that these are not the same color.
TEG
They are just the old pink ones. It is nothing to do with Apple.
iLounge have an article about it here.