Yeah, on the one hand, it is nice that now we have a large selection of movies to rent from, but it is too bad that most of those are not available to buy. However, I do like Fox's idea and I hope all the other studios begin implementing it also (also on BluRay disks, so those copies can be put onto computers when BluRay drives are common). For around the same price as the iTunes movie purchase we will get the physical disk, extras, and the computer copy.