Not sure whether this is the appropriate sectionto inform of this news - if not, maybe admins can re-locate elsewhere?
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ITV Partners With Apple To Offer Shows On UK iTunes Store
244 words
22 April 2008
16:38
Dow Jones International News
English
(c) 2008 Dow Jones & Company, Inc.
LONDON (Dow Jones)--ITV PLC (ITV.LN), the U.K.'s largest free-to-air commercial broadcaster by sales, Tuesday said a selection of its programming is now available to buy or download from Apple Inc.'s (AAPL) U.K. iTunes store.
Shows cost from GBP1.89 an episode or may be bought as a complete series, ITV said. Programs include Lewis and Cold Feet, dramas such as Brideshead Revisited and vintage classic Captain Scarlet.
Additional programming will follow throughout the year, the company said.
Dawn Airey, ITV's managing director of global content, said the partnership with Apple shows the company is delivering on its strategy of making content available on multiple platforms.
Airey, who was hired from British Sky Broadcasting Group PLC (BSY.LN) last May, has been charged with doubling sales of ITV programs and intellectual property to the international market by 2012.
ITV's global content division brings together all of ITV's U.K. and international production and distribution businesses.
ITV's broadband service, ITV.com, has delivered 38 million videos since August last year, the company said, while it also signed a partnership with online community Bebo to deliver premium ITV content to its 40 million users worldwide.
Web sites: www.itv.com; www.itunes.com/uk
----------------------------
ITV Partners With Apple To Offer Shows On UK iTunes Store
244 words
22 April 2008
16:38
Dow Jones International News
English
(c) 2008 Dow Jones & Company, Inc.
LONDON (Dow Jones)--ITV PLC (ITV.LN), the U.K.'s largest free-to-air commercial broadcaster by sales, Tuesday said a selection of its programming is now available to buy or download from Apple Inc.'s (AAPL) U.K. iTunes store.
Shows cost from GBP1.89 an episode or may be bought as a complete series, ITV said. Programs include Lewis and Cold Feet, dramas such as Brideshead Revisited and vintage classic Captain Scarlet.
Additional programming will follow throughout the year, the company said.
Dawn Airey, ITV's managing director of global content, said the partnership with Apple shows the company is delivering on its strategy of making content available on multiple platforms.
Airey, who was hired from British Sky Broadcasting Group PLC (BSY.LN) last May, has been charged with doubling sales of ITV programs and intellectual property to the international market by 2012.
ITV's global content division brings together all of ITV's U.K. and international production and distribution businesses.
ITV's broadband service, ITV.com, has delivered 38 million videos since August last year, the company said, while it also signed a partnership with online community Bebo to deliver premium ITV content to its 40 million users worldwide.
Web sites: www.itv.com; www.itunes.com/uk