It was hardly mentioned.
It was hardly mentioned.
He has a huge following and is considered one of the best if not the best tech reviewers on YouTube at the moment. So he does have a some influence on the nerds out there.
I thought it was a decent review. The Note 8 ticks many boxes many people look for in a phone.OMG, a blogger taking an anti-Apple stance to generate clickthru revenue.
Shocker.
I’m a bit more intelligent as a consumer so I do my research and look at objective reviews and user experiences before I purchase expensive products. I would never buy blind just because I like a brand. Judging by the reception the X has had I think it pays to do this. It’s the first iPhone I know of that has attracted such divided opinions and those who don’t do their research may end up with a returns headache.Yes, he does have a large following, but many consumers that purchase iPhone X's do not follow tech reviewer's on YouTube. They purchase what they want because of what they see through marketing, carrier promotions and The iPhone in general has a strong cult like following without even factoring YouTube reviewers.
I’m pretty sure YouTube bloggers have iPhone users on their subscription lists though. I follow a few including the one in the OP and have always found him to be very fair in his analysis.
Allow me to pre-face by saying I'm not questioning Marques knowledge or experience in the tech world. That part I'm not questioning it all, which is more of a
Side point to the discussion. What I am saying is, there are many iPhone consumers that do not follow YouTube tech reviewers at all that make iPhone purchases.
Also, take into consideration of how many iPhone users actually pre-order without even physically seeing the device or watching any initial reviews before the iPhone is actually released.
In the world of the iPhone, what reaches out to consumers To purchase a device is marketing. Marketing is a massive influence for those to upgrade to what they see in the media, social connections, carrier promotions and discounts, hearsay, ect. Anecdotally, those around me as mentioned before don't even resort to YouTube for reviews. The iPhone and Apple in general has such a strong cult like following, sometimes consumers don't even need marketing to know which device is coming out that has the latest tech that they want.
Also, considering Apple does spend more than any other smart phone manufacturer of millions of dollars a year on marketing for the iPhone. And they do it in such a unique way to reach the demographic to display their latest iPhone.
One example I want to give, is when the iPhone 6 came out, I went to my local carrier to order it. And when I was speaking with the representative at the time, he said Apple is so unique on how they market their iPhone weeks before even pre-ordering goes live through billboards, posters, And it's engrained in the consumers mind that the iPhone is coming. It really is a unique conscious to prep the consumers mentality
for something they know they want.
I don’t doubt the vast majority of consumers don’t watch YouTube reviews before buying a phone. Familiarity sells phones and obviously affordability. I was just suggesting these bloggers only really appeal to a small percentage of the global market anyway and the subscribers they have are surely mixed.
The iPhones this year have been poorly marketed in the UK though I have to say. The odd TV advert of a woman miming an annoying song and turning into a giraffe and a billboard or two in shopping centres is about our lot here. It’s had more coverage for the more controversial elements I’ve found. I think it’s a bigger deal in the US from what I’ve read. The iPhone is quite dominant here though and it’s become one of those brands that doesn’t need to be over egged. I see more iPhones in hands than any other brand but it’s not not necessarily the latest models.
I think Marques highlighted the iPhone 8 in his review because it’s a good phone and is going to have the wider appeal. It’s no slight on the X.
What's interesting, is before the iPhone X even launched, there was marketing for the iPhone 8 almost everywhere, now that the iPhone X is released, I see zero marketing for the iPhone 8 at all. It's like Apple completely shifted their focus to their most expensive phone once it actually released. But no matter how much marketing iPhone X has, the price point is the ultimate hindrance for most that want to upgrade.
But yes, I agree the iPhone 8 is still a staple in their lineup because it's more affordable, it's a familiarity with the form factor that's been available for four years, it likely has more carrier promotion/trade in incentives, and it retains touch ID.