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*LTD*

macrumors G4
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Feb 5, 2009
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http://www.reuters.com/article/2012/01/26/us-nokia-idUSTRE80P00820120126

Beleaguered Nokia's earnings take 73% dive, Windows Phones fail to dent iPhone dominance

“Nokia reported a 73 percent fall in fourth-quarter earnings as sales of its new Windows Phones failed to dent the dominance of Apple’s iPhone or to compensate for diving sales of its own old smartphones,” Tarmo Virki reports for Reuters.

“The world’s largest cellphone maker by volume unveiled a major strategy shift to Microsoft software for its smartphones last February in an attempt to challenge Apple and Google’s Android. But Apple’s phones in particular have proved far more popular,” Virki reports. “Apple reported earlier this week sales of 37 million iPhones for the December quarter. Nokia has sold over 1 million Windows Phones since its launch in mid-November.”

Virki reports, “‘The report highlights that the start of the Windows strategy is slow, and we have very little concrete data to predict its success at this point,’ said analyst Michael Schroder from FIM Securities. ‘There are a lot of uncertainties. These are critical times for the future of the whole company. The next months will be extremely important.’”

This is another extension of the same-old-same-old Nokia/WP7 news for the past year, but with an interesting exception. Consider the following:

  • Lumia series phones were released right on time for the big holiday push
  • They were available for Black Friday
  • They were available for Cyber Monday
  • They were available for the rest of crazy the holiday shopping period
  • Nokia managed to unload only a million (and it's been months with Nokia buildup, hundreds of millions spent on marketing, and an entire year of exposure for WP7 prior to Nokia)

Further, what are the odds that Nokia's flagship phone is currently being outsold by the iPhone 3GS - a 2 year old device?
 
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