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Doctor Q

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Sep 19, 2002
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A friend of mine asked what word to use to describe her business promo (a few minutes long) made in Flash. She doesn't want to call it an ad (accurate, but a negative connotation) or a Flash animation (accurate, but too technical). I suggested promo or video. Someone else suggested movie. How appropriate or inappropriate would those words be to let people know there's a new __________ they are invited to watch?

Here's the type of Flash animation I'm talking about: fancy sample, simple sample.

I know there's no absolutely right or absolutely wrong answer for this type of question, but I could use some opinions about the noun that would convey the right idea. Thanks!
 
"Ad" and "promo" seem like synonyms, yet somehow there's less of a negative stereotype with "promo".
 
"Ad" and "promo" seem like synonyms, yet somehow there's less of a negative stereotype with "promo".

ad/advertisement carries the notion of trying to sell someone something, promotional carries with it the sense of informing someone about something - hence the two different connotations with them. they are synonyms, yet they have their own nuances.
 
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