just bought this yesterday after hearing about it for awhile. i *expletive* love it.
i'm an avid photographer (the reason i have a mac is for music production and photography and video... obv).
anyway, i bought it mostly because I'm planning on shooting a movie and/or series shot entirely on iPhone cameras. having multiple camera angles will be easy, considering i got the olloclip that included that case to attach it to a tripod. the fisheye and wide-angle lenses extend the versatility of the camera as well.
I'm planning on purchasing wireless microphones, there's "decent" pair on amazon for ~$12. i think it's gonna be a lot of fun, especially since my new macbook pro will act as the portable studio. plus, my few forays into editing video (using footage from 2003 trip to italy from a small video camera that had horrid resolution... it was 320x192 or sumfin) were fun on my old macbook air.
i know its very easy to make things seem ultra professional, especially if i get a decent way of recording.