Will there be a "one more thing" at next weeks' product launch? Similarly, Will Cook even ever attempt to pull an iconic "one more thing" line that Jobs was so famously known for delivering?
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One more thing...
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No and no, my valid and reputable source to the left of me, is saying, while watching two cats ****ing up a dog.
This.
The March 7th keynote should be really interesting though. The team delivered a lacklustre performance for the iPhone 4S announcement, but that's understandable considering the circumstances.
The iPad 3 event will probably be the first time we see what Steve's team are capable of.
I think Tim Cook has too much class, too much intelligence, and too much respect for the memory of his former boss to use a "one more thing.." type phrase.
Granted, I do think Apple is trying very, very hard to make its product announcements "newsworthy" in that they introduce at least some sort of feature or product that hasn't been subject to a torrent of rumors and speculation beforehand. I think Siri was a good example of this: Obviously the acquisition of the software company that had developed the original technology was "old news" - but there were essentially zero credible rumors that Apple would be unveiling a semi-AI virtual assistant.
Next week's Product Announcement is going to be tough. If the next iPad doesn't have a retina display, a quad-core processor, longer battery life, etc. there are going to be howls of outrage. If it merely does have those things, the technorati here at MR are going to sniff dismissively, and start loudly pondering their "boredom" with the iOS experience.
For any company, Apple included, the game changes once you become the market leader. No longer the scrappy underdog, Apple is now expected to blow away the competition at every turn. And because of its success, it becomes immeasurably harder to keep upcoming products under wraps. A stolen prototype or blurry cellphone photo of an unannounced Apple product can be worth tens of thousands.
Granted, I do think Apple is trying very, very hard to make its product announcements "newsworthy" in that they introduce at least some sort of feature or product that hasn't been subject to a torrent of rumors and speculation beforehand. I think Siri was a good example of this: Obviously the acquisition of the software company that had developed the original technology was "old news" - but there were essentially zero credible rumors that Apple would be unveiling a semi-AI virtual assistant.
Next week's Product Announcement is going to be tough. If the next iPad doesn't have a retina display, a quad-core processor, longer battery life, etc. there are going to be howls of outrage. If it merely does have those things, the technorati here at MR are going to sniff dismissively, and start loudly pondering their "boredom" with the iOS experience.
For any company, Apple included, the game changes once you become the market leader. No longer the scrappy underdog, Apple is now expected to blow away the competition at every turn. And because of its success, it becomes immeasurably harder to keep upcoming products under wraps. A stolen prototype or blurry cellphone photo of an unannounced Apple product can be worth tens of thousands.
I agree, now we've become accustom to excellence what's next? At some point screen clarity will become so good that our eyes can't tell the difference. Same with processors, within a few years they'll have mobile chips that rival fastest desktop models available today. Then, will the excitement have worn off, and will we move to simply viewing these products as another ubiquitous household appliance.
For new products, I'm hoping for a new bluetooth iPod Nano with iphone/ipad connectivity and a speaker.
