http://www.nytimes.com/2014/10/09/t...ne-review-high-hopes-for-low-price-phone.html
Low Price, High Hopes for OnePlus Phone
OnePlus One gave away 20,000 invites last week and it was gone in just 48 minutes. It would have disappeared even sooner if more people heard about this giveaway.
Low Price, High Hopes for OnePlus Phone
Carl Pei, who directs the global division, said that of OnePluss global staff, a third of the employees are from Asia, a third from Europe and a third from the United States. We dont really think of ourselves as a Chinese start-up, he said.
After winning a few glowing reviews this year in the American and European tech press, the One became a sensation among techies far beyond China. Very soon our sales outside of China will surpass sales in China, Mr. Pei said during a recent interview.
While he would not provide exact sales numbers, Mr. Pei said the One was selling in the mid-to-high four figures a day in the U.S., which he said constituted 30 percent of the companys market. That would imply sales of 150,000 to 300,000 phones a month in the United States, and up to a million devices a month over all a rounding error in the global smartphone business, but an admirable feat for a tiny, year-old start-up.
OnePlus One gave away 20,000 invites last week and it was gone in just 48 minutes. It would have disappeared even sooner if more people heard about this giveaway.