"Our focus is on RF”, says Canon – no new EF lenses unless "market demands it"

[ericgtr12]

The tides are definitely shifting, you get why Canon is making this move but I'll still be happy with my existing EF lenses for a while yet I think.

From DigitalCameraWorld
Don't expect new EF lenses – Canon confirms plans to focus development on RF-mount optics for the Canon EOS R

Canon has confirmed that it is focusing development on producing RF-mount lens for its full-frame mirrorless system. As it stands today, while the EF mount for DSLRs is still supported, there won't be any new EF lenses unless they are demanded by the marketplace.
The news comes as the company celebrates the launch of its new flagship camera, the Canon EOS-1D X Mark III – a camera that, like all Canon's full-frame DSLRs, can only use EF lenses.

“As you know, last year we launched the RF mount and EOS R system," said Richard Shepherd, pro product marketing senior manager at Canon Europe. "To date we’ve launched ten critically acclaimed lenses, and as it’s a new system we plan to continue this, launching more RF lenses while still fully supporting the EF lens system. And of course, should the market demand it, we are ready to create new EF lenses. But for now, our focus is on RF.”

 

[mollyc]

Wow. Nikon is still making and releasing new lenses in both mounts.

 

[ericgtr12]

Wow. Nikon is still making and releasing new lenses in both mounts.

Good to know. It seems like Canon has not had too many new lenses in recent years, their incremental updates to MKI and MKIIs have been subtle at best but the L lenses are so well built that they really last.

 

[gkarris]

Canon needed to do this as they are trying to make lenses for 3 different mounts...

 

[tizeye]

As a proud owner of a Canon FD lens...change happens as EF was created with the transition from film to digital. While there is the change from DSLR to mirrorless, it is also an opportunity. Camera companies thrive on obsolesce - marketed or actual to sell more widgets. With the lens line built out, there is only so much you can do with the EF line to generate more sales. While there is considerable used to support demand, supposedly they will still do production runs...just not spend marketing or research dollars/yen on the EF while promoting the mirrorless as the latest and greatest.

 

[bunnspecial]

I suspect that Nikon's 120-300mm f/2.8 stuck on a D6 is going to be a popular lens in Tokyo this summer. For many people, it's a single lens replacement for the 70-200 f/2.8 and 300 f/2.8 combo they use to carry.

I'm surprised that Canon didn't try to "one up" Nikon, or at least match that particular lens. I don't know that mirrorless is ready for prime time at the Olympics yet, or at least I haven't seen a compelling product from Canon or Nikon either one that would do it.

 

[Clix Pix]

I suspect that Nikon's 120-300mm f/2.8 stuck on a D6 is going to be a popular lens in Tokyo this summer. For many people, it's a single lens replacement for the 70-200 f/2.8 and 300 f/2.8 combo they use to carry.

I'm surprised that Canon didn't try to "one up" Nikon, or at least match that particular lens. I don't know that mirrorless is ready for prime time at the Olympics yet, or at least I haven't seen a compelling product from Canon or Nikon either one that would do it.

I think Sony is hoping that some photographers will be using the recently released A7R IV and the A9 II, especially the latter, at the Olympics, along with their new 600mm prime and probably their earlier 400mm prime. My guess is that this will be the Olympics for mirrorless camera bodies to really jump in and see if they can match up to the Big Boys, the DSLRs.....

That new Nikon 120-300mm f/2.8 and D6 will be a dynamite combination, no doubt about that, but there's a big price tag attached....

 

[MacNut]

I think Sony is hoping that some photographers will be using the recently released A7R IV and the A9 II, especially the latter, at the Olympics, along with their new 600mm prime and probably their earlier 400mm prime. My guess is that this will be the Olympics for mirrorless camera bodies to really jump in and see if they can match up to the Big Boys, the DSLRs.....

That new Nikon 120-300mm f/2.8 and D6 will be a dynamite combination, no doubt about that, but there's a big price tag attached....

Canon fired a shot with the 1D XIII.