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Phil Schiller Should Replace Tim Cook as CEO

maxoakland

maxoakland

macrumors 65816
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Oct 6, 2021
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Schiller is the only one on the exec team who puts customers first instead of squeezing every last penny out of them. When the judge ordered Apple to let developers link to external payment methods, Schiller pushed compliance. Tim Cook overruled him and demanded they slap on a “scare screen” and 27% cut at the expense of honesty and user experience.

Schiller’s track record shows he has the right priorities. In internal discussions, he “consistently sounds like the most reasonable voice in the room,” according to Nick Heer and I agree. He built the App Store into a developer- and user-friendly powerhouse and champions clear, intuitive interfaces over slimy revenue grabs. He knows that good products will result in good money.

Give him the CEO seat, and Apple would rebuild trust, refocus on great product experiences, and ditch their current damaging playbook.

In the end, that would result in a stronger Apple that could make even more money. Remember, that philosophy created the Mac and iPhone while Tim Cook’s philosophy created Vision Pro and a bunch of internal failures like the Apple Car
 
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Oh, come on! Phil is a Marketing VP, he literally does what others tell him to. PR and Marketing heads in companies and orgs usually have no voice and their sole job is to push whatever sales team comes up with.

Some of his gags include telling users to buy a lightning dock because of 3.5mm jack removal and in generally calling it “courage”.

I mean I am not a fan of wired connections and support making iPhone more waterproof but I am not sure this is what the head of marketing at Apple should say, and I didn’t even include his ”can’t innovate anymore” from the vid above🤣
 
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Phil Schiller is just as willing to extract maximum money from the customers. Drawing the line at defying a court order is not the same as putting customers first. Disallowing whole app categories, 30% rates, all of that happened under Schiller.
 
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No. John Ternus is clearly the chosen one with his massively increased prominence in Apple keynotes.

He's the right age, has a product background (i.e. he knows what the thing is apple actually sells, why its great and what goes into it), is personable and is good on screen.

Get him a good CFO and i think he'll do well.

He comes across as someone with the conviction, care and belief in the product as Steve Jobs, but (and i say this with massive respect for Steve Jobs) without the elements of some level of sociopathy.

Where people followed Steve because of his intense (for lack of a better word) personality and drive, i think people will follow John because of his convictions and rationality.
 
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throAU said:
No. John Ternus is clearly the chosen one with his massively increased prominence in Apple keynotes.

He's the right age, has a product background (i.e. he knows what the thing is apple actually sells, why its great and what goes into it), is personable and is good on screen.

Get him a good CFO and i think he'll do well.

He comes across as someone with the conviction, care and belief in the product as Steve Jobs, but (and i say this with massive respect for Steve Jobs) without the elements of some level of sociopathy.

Where people followed Steve because of his intense (for lack of a better word) personality and drive, i think people will follow John because of his convictions and rationality.
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Interestingly, I have same idea. Ternus reminds of me of Jobs (but mellower). Anyway, Cook will be in charge fo another 3-4 years because he is a great CEO (for investors and sharesholders).
 
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uacd said:
Oh, come on! Phil is a Marketing VP, he literally does what others tell him to. PR and Marketing heads in companies and orgs usually have no voice and their sole job is to push whatever sales team comes up with.
Click to expand...

Not true of Apple or Schiller, he has had a voice in many products including being a huge reason the iPad mini was made. He also got Jobs to put iTunes and iPod on Windows.

He wasn't just head of marketing. He's still influential (although apparently not enough to get Cook to comply with a court order).

He just does App Store and managing Events now. He probably thought that was semi-retirement until the App Store drama blew up.
 
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throAU said:
No. John Ternus is clearly the chosen one with his massively increased prominence in Apple keynotes.

He's the right age, has a product background (i.e. he knows what the thing is apple actually sells, why its great and what goes into it), is personable and is good on screen.

Get him a good CFO and i think he'll do well.

He comes across as someone with the conviction, care and belief in the product as Steve Jobs, but (and i say this with massive respect for Steve Jobs) without the elements of some level of sociopathy.

Where people followed Steve because of his intense (for lack of a better word) personality and drive, i think people will follow John because of his convictions and rationality.
Click to expand...
He’s not speaking against Apple’s bad decisions. He’s exactly the kind of person we don’t need leading Apple
 
Cook just was on TV "can't imagine wo Apple, not going anywhere." Kinda tough to oust someone with his record.
 
Mrbobb said:
Cook just was on TV "can't imagine wo Apple, not going anywhere." Kinda tough to oust someone with his record.
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Very true. A lot of anti-Cook sentiment in these forums, but in the business world money speaks loudest. He's not going anywhere unless Apple starts to tank financially (compared to its competition) or he leaves on his own accord.
 
subjonas said:
Very true. A lot of anti-Cook sentiment in these forums, but in the business world money speaks loudest. He's not going anywhere unless Apple starts to tank financially (compared to its competition) or he leaves on his own accord.
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That’s exactly the problem, though. He’s great at making money but clearly is seeing Apple up for decline in the future

That’s bad
 
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maxoakland said:
He’s not speaking against Apple’s bad decisions. He’s exactly the kind of person we don’t need leading Apple
Click to expand...
The only reason that there’s evidence of Phil Schiller disagreeing with anyone on anything is because the entire case was about the AppStore, and Phil Schiller runs the AppStore. It’s not like he’s publicly speaking out against Apple.

John Ternus is the vice president of hardware engineering, and therefore has no involvement with the case. His opinion is completely unknown.
 
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maxoakland said:
Schiller is the only one on the exec team who puts customers first instead of squeezing every last penny out of them. When the judge ordered Apple to let developers link to external payment methods, Schiller pushed compliance. Tim Cook overruled him and demanded they slap on a “scare screen” and 27% cut at the expense of honesty and user experience.

Schiller’s track record shows he has the right priorities. In internal discussions, he “consistently sounds like the most reasonable voice in the room,” according to Nick Heer and I agree. He built the App Store into a developer- and user-friendly powerhouse and champions clear, intuitive interfaces over slimy revenue grabs. He knows that good products will result in good money.

Give him the CEO seat, and Apple would rebuild trust, refocus on great product experiences, and ditch their current damaging playbook.

In the end, that would result in a stronger Apple that could make even more money. Remember, that philosophy created the Mac and iPhone while Tim Cook’s philosophy created Vision Pro and a bunch of internal failures like the Apple Car
Click to expand...
Schiller is the one who has been running the App Store for years and has signed off on Apple extracting every nickel it can from the customers and developers. I wouldn’t say he “puts customers first” except as a revenue source. In this recent court case, we saw that he correctly interpreted the judges ruling as binding and argued that Apple should comply because it was the only legal recourse. He wasn’t saying that Apple was charging too much for anything. He only looks good in this case because the other executives argued that they should not comply with the court and doubled-down on underhanded tactics. Phil just didn’t want to go to jail. that’s not really the hero that some are making him out to be.
 
StoneJack said:
Interestingly, I have same idea. Ternus reminds of me of Jobs (but mellower). Anyway, Cook will be in charge fo another 3-4 years because he is a great CEO (for investors and sharesholders).
Click to expand...
In spite of what looks like some bad management decisions like this court case, I agree that Tim will stick around for the next few years, at least. Tim is particularly good at two things that are relevant now. He is the best person to weather the supply chain storms with tariffs, tension with China, and alternate factory sites. He also seems to have some influence with Trump, as much as anyone can be said to do so. Both of those factors will make it very hard for Apple to let Cook go at this time.
 
Tagbert said:
In spite of what looks like some bad management decisions like this court case, I agree that Tim will stick around for the next few years, at least. Tim is particularly good at two things that are relevant now. He is the best person to weather the supply chain storms with tariffs, tension with China, and alternate factory sites. He also seems to have some influence with Trump, as much as anyone can be said to do so. Both of those factors will make it very hard for Apple to let Cook go at this time.
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they won't let him go :)
 
Tim Cook is the type of CEO Apple needs in these turbulent times of AI, Tariffs and politics
My only negative comment would be too many cancelled projects taking away from The iPhone
 
maxoakland said:
That’s exactly the problem, though. He’s great at making money but clearly is seeing Apple up for decline in the future

That’s bad
Click to expand...
I don’t think it’s that clear. If it was clear then he wouldn’t be so untouchable because investors want money long term too, not only short term. But if it turns out to be only short term then I guess we’ll see soon enough (and he won’t be so untouchable). Of course, it’s also possible Apple is beginning to hit their legal ceiling of financial success.
 
maxoakland said:
Give him the CEO seat, and Apple would rebuild trust, refocus on great product experiences, and ditch their current damaging playbook.
Click to expand...
Do we know how well he would be able to handle the other 90% of the duties of being the CEO of Apple? You can't just see a person say something that you like, then elect him into said position, without also evaluating his overall competency for the job.

Not forgetting that Tim Cook is elected by the board, so maybe the shareholders are the ones happy with the job he has been doing of running Apple? Unhappy developer sentiment is small potatoes compared to dealing with tariffs and other geopolitical issues.
 
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