only seem to be done by fanboys like you LTD. That seems to be the only place I see this huge comparisons is by apple fanboys on apple sights.
Nope, everyone will do it. It's the natural thing to do. The only exception might be the geek contingent on tech sites, but they're in the minority anyway. Just look at the Nintendo DS - the articles mentioning the iPhone as its competitor are legion, and there's no shortage of consumers who have responded with their own experiences ("my son chose an iPod Touch instead, etc").
The media, tech media in particular, and even everyday users will do it as a matter of course. Every mobile device released that is even remotely a smartphone or a gaming device will be subjected to an unhappy comparison with the device most closely resembling it in form factor and/or usage by Top Dog Apple. Hell, comparisons have been made between the iPad and notebooks!
So someone will do it, the story will get legs and will be reproduced around the net, and the next thing you know Apple's near-insurmountable mindshare will kill this thing with fire even before it has a chance. Not that this thing actually deserves one. But the market will take care of the matter in due course, anyway.
It doesn't matter whether the comparisons are appropriate or logical. They will happen.
Look, even roadbloc made the comparison - probably unwittingly. That's all it takes.
