please help me with this logo

[njmitchel0]

ive been working with someone on this logo for while now and would loooovee to receive some good directional feedback. a little background on the business....it is an errand running business. the two versions are the direction we've been going in. i felt the first one didnt convey the 'business' to well so we added a check mark, like your crossing off something on your to do list. please let me know what you guys think and give me some direction. I would like the logo to be clean and come together nicely as well as convey what the business does. thanks!!

 

[Corndog5595]

That ‘O’ makes me want a doughnut for some reason.

I think a black version of this logo would be nice.

Edit: I was just giving you my opinion on the logo. Like Peace’s post (#3), I also have no idea what you do by looking at this logo.

 

[Peace]

None of those logos convey the business. From looking at it a person wouldn't know what the business does.

 

[spinnerlys]

I'm no graphic designer, thus my input might be void, but that logo reads more like "YOUR" instead of "ycwr", it takes me a while to determine that the letter I perceive as "o" is actually a "c".

Also the lane markings in the "c" are symbolising a loop for me, which makes me associate, that you run in circles somehow, but not run errands.

That's all I can think of right now.

What about using the lane markings throughout the four letters, connected via "crossing" maybe? Or would that create too much chaos?

 

[Les Kern]

YAUR? YOUR? YCWR? I have no idea what it says. If I cannot read it, how can I know what it's for? Just not intuitive as being related to the business. Also, the "bubble" letters are kind of 70's yearbook looking. and the "C" or "O" has extraneous design that's just not needed. I am being brutally honest, I really don't like it at all. However, the "you call, we run" is not a bad subtext.

 

[bumpobumpu]

Is it a real business yet? Even the name needs work. It's more of a brief and vague description of what the service is. Everyone is correct in saying it is impossible to read. Drop the whole acronym idea because YCWR isn't anything and the village people are not going to write a song about YCWR. The checklist isn't a bad idea, go in that direction more.

 

[MotleyGrrl]

I agree with the above posters.
I thought it said 'your' and just don't get it at all.

 

[rw2nascar]

The logo/company is 4 words 2 sentences. Your logo is 1 word/acronym. you need to make YC one image and WR a second image. They can be combined for the acronym feel, but the images are all mixed up and yes, it looks like YOUR right now.

Get rid of the check mark. Does not serve as a function. Maybe add feet for the WR?

 

[Secruoser]

It's a business of 'running errands', so I think it'll be best if it's focused on that. The 'your call' part can be omitted from the logo concept (of course it can stay in your company name, doesn't matter) to avoid confusion and keep it simple.

Something like a running man icon will be easy to remember. When people see a running man, they will automatically form 'race','run','fast' all these words in their mind. Now 'run' and 'fast' are very related to your business, so it'll give a quick information on your business, and when they read the company name 'You Call We Run' under/on top of/next to a running man icon, they will automatically form the relation, which indicates something closely to 'running errand'. 'You Call We Run' should read clearly, so avoid using fancy fonts. I suggest a casual/sans serif type for 'simplicity', which is a + value in your type of business. Make a good 'running man' and it can well be your brand recognition factor (eg: a 'swoosh' works well without the 'nike' word) in future, when your brand can be recognized without the 'You Call We Run' words.

Here's an example (albeit not a very good one):

 

[UTclassof89]

^ I think that man needs more speed lines

 

[THX1139]

ive been working with someone on this logo for while now and would loooovee to receive some good directional feedback.

Nice doughnut shop logo!

My advice is to fire the person you've been working with. You did hire a designer? Seriously, there is no solid concept and the design is unreadable and visually disconnected. I struggled to understand what the logo represented when I first saw it, then I finally gave up and read your description. I could get into all that is visually wrong, but I think that is waste of time. I believe that sometimes it's better to go back to the beginning than to struggle pushing a bad concept out.

As for the name. Just ditch the acronym because it's not helping. Just use the actual name "You call - We run" because it has LESS syllables than saying the letters and it rolls off the tongue better, AND it actually says what you do. The letters of the acronym look too much like "Your", YCMA, or YWCA.

 

[bluetooth]

I agree with everything that has been said. I couldn't read it and had no idea what your business was until I read the subtext and even then it was incredibly vague and visually it is just far too busy and not at all legible.

Work on the name of the business first. The posters above are right, no one remembers acronyms unless you are the YMCA.

This might be stating the obvious but why not call your business "Errands"?


Errands
You call. We run.


As for the logo itself, I like the direction of the check mark and box, maybe something as simple as a stylized vector check mark and box with the name "Errands", it would be very clear for the consumer/market...I would pursue the check mark and box concept/direction further.

 

[ezekielrage_99]

Sorry but the kerning and letterform make the Workmark impossible to make it readable or to be memorable.

The naming generally adds meaning and context to a brand, depending on the name it can make or break a company... For intance iToy and eToy were very good examples of this back in the late 90's where different companies has similar names which both fought a massive case over (neither side won).

An example of very good brand positioning was from a brand called 2GO, they are courier company in the Asia Pacific area. The naming and brand is spot on I'd suggest you look at them.