When compared to Google and the Wild West of every app developer being able to track you through all your other apps and actions it seems a bit more private.
If it wasn’t you wouldnt see companies like snap and Facebook complaining about it impacting their bottom line.
So it does matter.
Naturally, people will bitch regardless.
I’m fresh from Android btw, still in my return window fresh. I’m not an iOS die hard.
There was a time when Apple's USP was Innovation, that was the Steve Jobs era, then came the Tim Cook era, it really was about incremental updates and with his tight control and supply chain expertise, he did introduce a lot of consistency to a company that innovated but had no clear direction.
In the post Cambridge Analytica and Edward Snowden world, Apple latched to User Privacy and also Data Security.
So they definitely have done a lot to move the entire industry to take attention, but it's really more about changes that are visible to users, and not really about fixing the core issues with the online advertising industry. There was a time when Apple was an industry leader that defined where the tech world moved next. Now it's just busy building and expanding its eco system and ensuring the ecosystem appears to be safe. But because these products still need to use a lot of technologies that can't be controlled or influenced by Apple, it's still not as secure out there as Apple claims it to be.
Look up these keywords to know more - Pegasus, CSAM, Siri Recording Voice logs, FBI - Apple Encryption dispute.
www.bloomberg.com
The letters change from password dots to letters as you scroll down, so if you stop part way you get the above
