Publishers leery of doing business with Apple

[maflynn]

Intersting article over at TUAW

Most of ABCi's respondents felt that Apple's iTunes business model and the lack of solid analytics available from Apple were a bad way to do business. Only 19% of those surveyed said that they were satisfied with the iTunes app business model, and a paltry 11% were satisfied with the analytics and customer data that Apple shares with publishers.

Not sure what I can add to this, in developing a discussion, but clearly many of the publishers are fearful that apple's business model, and lack of analytics will hurt them and not help them (not sure if hurt is the right word though)

 

[roadbloc]

This actually surprises me. Somehow though, I know it shouldn't surprise me at all.

 

[*LTD*]

Then these publishers will get left behind. Simple as that.

 

[belvdr]

Then these publishers will get left behind. Simple as that.

Left behind to make better decisions with better publishers, maybe.

[sarcasm] Companies really shouldn't be expect that analyzing data should assist them. [/sarcasm]

Honestly, LTD, explain how Apple is not the problem here, when it's their system.

 

[Teh Don Ditty]

Left behind to make better decisions with better publishers, maybe.

[sarcasm] Companies really shouldn't be expect that analyzing data should assist them. [/sarcasm]

Honestly, LTD, explain how Apple is not the problem here, when it's their system.

Psh, he doesn't have to. Apple is almighty.

Sarcasm, I has it