Auction vs. buy it now: your choice. Buy it now assures you that the buyer is paying your price. The potential downside is that you might not make a sale, but you can always re-list your item and adjust the price at that time. The way I see it, you're more likely to sell the item with an auction, but you run the risk that you won't get as much money for it as you were hoping. If you're new to selling or to eBay in general, note that auctions these days tend to be fairly dull up until the final few minutes. Whether they're doing it manually or using bid-sniping software, many people won't enter their true price until the very end, in an effort to prevent others from one-upping them by a dollar. On the seller's end, it can be a it nerve-wracking to see your item on its last day going for a price far below what you were hoping for, knowing that you have to keep the faith that there are bid snipers out there who will drastically raise the price before the auction ends.