That's actually just what it is. A popular company with loyal customers make profits. And that is exactly why I ask this question. I'm trying to see if you could put a number on how likely it is that you would recommend them. Of all the times you have recommended technical products how many % have been Apple?
As my earlier post, I'd put a high number towards an iPhone if a family/friend needed a smart phone and the iPhone would suit his needs. I would also recommend a Mac if the same person needed something and the mac fit his/her needs.
I cannot put an arbitrary number on it, because one size does not fit all, and for some folks a Mac is a poor fit, or they don't want to embrace the walled garden approach apple takes with its iPhone.
I'm a loyal customer only in that their products fit my needs. I'm not a fanboy or gushes after the mac/apple all the time. If the product solves a need, I'll use it. If they don't I won't buy it.
For instance, I have not purchased an iPad and its unlikely I will in the near future. Its a great looking product, but it doesn't do anything for me.