Request for Diversity

[Benjamin Frost]

Time and time again, Tim Cook and others keep using the phrase "I'm thrilled to..." when announcing some new boondoggle or other.

Please, Tim and others at Apple, would you diversify your language? Don't get stuck in a rut.

Many thanks in advance.

 

[kdarling]

Cook also uses "incredible" very, very often. The quarterly calls are full of it.

I think that Apple must've done a study of what words resonate best in short sound-bite articles, and then make sure that every other paragraph they say, has one of those key phrases in case it gets quoted by a reporter.

It guarantees that articles about Apple have at least one superlative in them.

Gotta admit, they've got word manipulation down to a science. If we were ever in a protracted world war, I'd want Apple's execs and marketing departments to be in charge of propaganda.

 

[chabig]

I think we're stuck hearing that from him forever. It's ingrained in Apple's culture. Microsoft does the same thing. Every presenter talks about how new feature lets you do something "with the people you care about." (see https://www.google.com/#q=microsoft+"the+people+you+care+about")

 

[Benjamin Frost]

I think we're stuck hearing that from him forever. It's ingrained in Apple's culture. Microsoft does the same thing. Every presenter talks about how new feature lets you do something "with the people you care about." (see https://www.google.com/#q=microsoft+"the+people+you+care+about")

Your words fill me with gloom.