Apple store in LA told me they will start selling to non-reserved at 10am. Reserved gets theirs at 9am.
This is how they are doing it here, was in the store at 9, out at 9:05 wohoo. Was 14th in line until they split it up, 5th in the reserve line and they probably let 15 in the door at 9am. The Apple store here had lots of cases, docks, and by looking at the stack of iPads, easily had 400+ on hand.
The line was about 160 to 200 when I went in. Glad I got in line early enough.