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I run a forum dedicated to a freemium app on both Android and ios. Its a pretty popular game which I think is down to it being free!

If you want to rush through the game, then you can spend money, however a lot of players like to take their time and complete it for free.

I probably would never have downloaded it and got addicted to it if it was a paid app, its amazing how they draw you in and get you to spend money in the end!
 
I'm not a heavy mobile gamer. I do play some PC games and found that Freemium games are attractive as I get to try it out. If I am really into the game and have spent many hours on it, I am likely to buy a few features. I think Freemium is the way to go on any platform.
 
Freemium games don't hold my interest for long being that they make it impossible to gain(coins or items) or lvl up unless you purchase something.
 
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