Safari should have a built-in adblocker. Thoughts?

[Sheepish-Lord]

With Safari getting some heat lately and being referred to as the next Microsoft IE one thing that could really separate them from the crowd is have a built in adblocker.

Apple has gone pretty hard on privacy lately and even more so with hide my email and private relay so why not? Apple doesn’t seemingly benefit from ads and other browsers have built-in blockers so seems like a good way to bring back their user base until they can iron out Safari. After all, if everyone stops using Safari’s webkit then Chromium wins out anyone.

 

[russell_314]

With Safari getting some heat lately and being referred to as the next Microsoft IE one thing that could really separate them from the crowd is have a built in adblocker.

Apple has gone pretty hard on privacy lately and even more so with hide my email and private relay so why not? Apple doesn’t seemingly benefit from ads and other browsers have built-in blockers so seems like a good way to bring back their user base until they can iron out Safari. After all, if everyone stops using Safari’s webkit then Chromium wins out anyone.

Even though Apple doesn’t directly profit from ads they indirectly profit from them. They don’t want to be in that position going against companies that help them make money. Safari actually makes ad block extensions less effective. If you want a browser that works with an ad blocker you need Firefox and Ublock Origin.

 

[Pakaku]

The main benefit to this would be informing the average user, or basically blocking ads for them, and one of Apple's appeals is doing the heavy technical lifting for the user, even if said heavy-lifting is just an addon. But you can get by with just installing an addon anyways, so it would be a small improvement, and there are likely deeper issues with Safari that have lowered its reputation than just a lack of native ad-blocking.

 

[Danfango]

Even though Apple doesn’t directly profit from ads they indirectly profit from them. They don’t want to be in that position going against companies that help them make money. Safari actually makes ad block extensions less effective. If you want a browser that works with an ad blocker you need Firefox and Ublock Origin.

AdGuard works fine.

I prefer using safari due to the cross device capabilities and the quite frankly “stay out of my face” persona. Firefox, Chrome and Edge keep trying to upsell me stuff I don’t want or need.

As for features this is mostly other browser vendors complaining that people can’t leverage their poorly thought out pseudo standards because safari hasn’t implemented them yet. Having spent at least ten years of my life arguing with html, css and JavaScript, meh! The whole web stack is a mess and adding more things aint gonna fix it.