I think that Apple should dip into the reserves and buy this company now. They could easily incorporate it into iTunes. This would solve Apples gaming problem as well as possibly generating more revenue than their current music and movie sales. Get rid of the onlive mini adapter adapter thing for tv and add that function to a new apple tv product. It also could have great implications on the iphone 3.0 now with the possibility of hooking up an external game pad (like the glucose monitor they demoed).